True to Form

This month, Google made yet another alarming announcement (cue the tears...). Beginning October 2019, Google will officially put a ban on paid advertising for some of the most popular elective medical treatments. While the sky might seem like it's falling, luckily, we're here to catch it. Tune into this week's emergency podcast episode to find out what services will be affected, what Google's massive ad ban means for you, and what can be done today to minimize the damage.

Host Tim Sawyer sits down with the Forever Student, Dr. Laurence Rifkin, who talks in-depth about the infinite value of learning, the importance for cosmetic dentists to always work inside their scope of excellence and training, and his unique method of blending science and art to create natural-looking beauty.

Owner of Rejuvenate Med Spa and successful entrepreneur, Christina Imes, joins host Tim Sawyer to share details inside her journey from stay-at-home Mom to multi-million dollar business owner. Christina sheds light on the key economic drivers of her med spa revenue, the importance of building relationships with your medical reps and staff, and why it's paramount to, "hire for your culture, not for the talent."

Accomplished board-certified plastic surgeons and owners of Restore SD Plastic Surgery, Dr. Trent Douglas and Dr. Katerina Gallus, join host Tim Sawyer to share their unique story of how a friendship turned into a profitable partnership. Learn about the core principals they still stand behind to this day and what has attributed to the success of running a private practice in the highly competitive marketplace of San Diego, CA. Hear how to leverage social media to increase patient connectivity, their take on the proliferation of non-invasive technology, and some valuable advice to young plastic surgeons entering the private sector of aesthetic medicine.

Host Tim Sawyer sits down to chat with Dr. Mark Tager, published author and CEO of San Diego-based ChangeWell Inc, which assists healthcare companies and practitioners with improving presentation skills. Listen to expert advice on the value of authority marketing, finding your worth, and how to become more influential as a practitioner with not only just your patients, but also on the internet. BONUS – hear public speaking tips from both Dr. Tager and Tim Sawyer, two highly sought-after speakers in the elective medical arenas.

Managing Partner of Mariposa Aesthetics & Laser Center, Kristy Murrow, P.A.-C, sits down with host Tim Sawyer at The Aesthetic Show in Las Vegas to share her powerful story behind creating a multi-million dollar aesthetic practice during the Great Recession. Hear her secrets to success & pearls of wisdom when it comes to start-up med spas, branding, purchasing the right equipment, as well as building a winning culture & team.

Owner of Ozark Regional Vein Center, Renew Aesthetics at Pinnacle Point, and RealSelf Top Doctor, Kevin Haney, joins True to Form to talk about his professional journey from aspiring veterinarian to world-class physician. Dr. Haney shares his personal take on the importance of customer service, the power of being yourself, and why your people are your practice's best advocates. Host, Adam DeGraide, also brings in Alex Talley, Dr. Haney's Marketing Director, who shares valuable insight as a Millennial on the world of marketing and the changes he foresees coming in elective medicine.

True to Form host, Adam DeGraide, joins Dr. Larry Moray, owner of The Happy Tooth – a North Carolina based practice specializing in orthodontics, cosmetic, and family dentistry. With over 10 locations across the state and growing, Dr. Moray talks about his journey to success and the lessons he's learned along the way. Hear insight on the evolution of technology, his passion for giving back, and Dr. Moray's strong belief in the power of hard work.

Top dermatologist and owner of North Dallas Dermatology, Dr. Mary Hurley, joins host Tim Sawyer during this week's informative episode. Recognized as one of the, "Best Doctors in Dallas," by D Magazine for the past 15 years, Dr. Hurley talks about the evolution of her practice and her unique approach to the application of combination therapy to achieve natural-looking results. Dr. Hurley also shares expert advice on investing in the right laser to treat your patient base, as well as the secret ingredient in creating a world-class experience.

Guest host Adam DeGraide joins medical spa entrepreneur, Darren Thornley, for the fourth and final episode of our exclusive VCS series. As the owner of Delta Laser & Skin Care Centre, Lougheed Laser Centre, and Guelph Medical Laser & Skin Centre, Darren shares how he broke into the aesthetic industry as an outsider, and the journey behind building three profitable practices throughout Canada. Hear some expert tips and the mistakes to avoid, from successful businessman and avid world traveler, Darren Thornley.