True to Form

True to Form

By Audrey NeffBusinessEntrepreneurship
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True to Form episodes

  • The Hormone Therapy Revolution

    Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.

    41 min
  • Let's Talk Compliance: Are Your Operating within the Law?

    Host Tim Sawyer chats with leading healthcare attorneys Michael Byrd & Brad Adatto, in which they share expert advice around ensuring your practice is operating in legal compliance, including how to keep your practice's patient data fully protected when working with third party vendors.

    40 min
  • Boosting Your Retail Revenue: A Step-By-Step Approach

    Licensed Esthetician and Master Trainer for DermaConcepts, Candace Noonan, walks listeners through her step-by-step checklist of how to improve retail sales in medical aesthetic practices. Through sharing what ignited her passion for skincare early on, Candace delves into the most effective ways to motivate employees, improve patient loyalty, and why skincare represents a profitable gateway into more revenue opportunities than just one...

    37 min
  • Profit Should Be Your Biggest Expense

    Financial expert & CEO of Fortis Medical Group, Anthony Castore, breaks down his proven methodology for maximizing profitability in elective medical practices. Tune in to hear valuable tactics & tips for managing cash flow, the importance of KPIs & how much money you should really be spending on marketing to ensure your practice grows in the right direction...

    41 min
  • Emergency - What's Happened Since Google's Most Recent Ad Ban?

    Host Tim Sawyer brings Crystal Clear CEO, Adam DeGraide, back on #TrueToForm to address the alarming challenges that have come to light since Google's most recent ad ban on some of the most popular elective medical treatments. Tune into this week's emergency episode to learn the pitfalls to avoid and effective strategies you can implement today to prevent damage from Google, Facebook, and Instagram policy changes now, and in the future.

    24 min
  • It's All About Belief

    Dr. Mark Turshen, co-founder of Direct Doctors -- the first & only Direct Primary Care practice in Rhode Island -- sits down in-person to chat with host Tim Sawyer. Dr. Turshen sheds light on the evolution of healthcare in today's digital age, how Millennials are changing the industry, and his inspiring journey from traditional medicine to becoming a self-made entrepreneur. Also - hear why he attributes BELIEF to the roaring success of his unique primary care business model.

    33 min
  • Using Entrepreneurial Drive & Data

    Dr. Jonathan Kaplan, board-certified plastic surgeon and founder/CEO of BuildMyBod Health, dives into the importance of applying statistical data to all aspects of practice management. Tune in to hear valuable tools you can use for improving lead generation, patient conversion, and retention -- including the secret behind how he grew his email database by 4,800% in just six years.

    43 min
  • Scale Yourself

    Kicking off 2020's first episode, Tim Sawyer returns as host and chats with Dr. Edward McLaren, an entrepreneurial Prosthodontist, who talks about the industry-wide convergence of aesthetics & dentistry, and its true relevance to all practices of elective medicine. Hear insightful advice around building self worth, scaling yourself & how we are all wired for growth -- both in business and life.

    43 min
  • Imperfect Actions Beat Perfect Inactions

    Host Tim Sawyer chats with successful aesthetic dentist, Dr. Pauline Le, who shares how Instagram has transformed the way she empowers and connects with patients. Hear her journey behind becoming a social media influencer, retaining a loyal community of followers, and the importance of creating the "power of the moment" with patients -- both in and out of the office.

    34 min
  • A 360 Approach: Building a Winning Team Culture

    In the final episode of #PracticeManagementMonth, host Tim Sawyer chats with our EVP of Training, April Linden, and Renee Smith, Director of Operations for Buckhead Plastic Surgery and co-owner of Slim Studio. With over 20 years of industry experience, hear Renee's tips & tricks for managing Millennial employees, creating an effective team culture, and why your people make or break your practice's success.

    30 min

About True to Form

From the publisher's feed

Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry.

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