This week, we are taking #TrueToForm to another level with special guest, Christy Perry, who brings nearly 30 years of experience working inside several high-profile plastic surgery practices. Christy shares one-of-a-kind insight about her passion for patient care, the most challenging hurdles, and why you should never lose sight of your unique value proposition, no matter how distracting things may get...

This month, Google made yet another alarming announcement (cue the tears...). Beginning October 2019, Google will officially put a ban on paid advertising for some of the most popular elective medical treatments. While the sky might seem like it's falling, luckily, we're here to catch it. Tune into this week's emergency podcast episode to find out what services will be affected, what Google's massive ad ban means for you, and what can be done today to minimize the damage.

Accomplished board-certified plastic surgeons and owners of Restore SD Plastic Surgery, Dr. Trent Douglas and Dr. Katerina Gallus, join host Tim Sawyer to share their unique story of how a friendship turned into a profitable partnership. Learn about the core principals they still stand behind to this day and what has attributed to the success of running a private practice in the highly competitive marketplace of San Diego, CA. Hear how to leverage social media to increase patient connectivity, their take on the proliferation of non-invasive technology, and some valuable advice to young plastic surgeons entering the private sector of aesthetic medicine.

Host Tim Sawyer sits down to chat with Dr. Mark Tager, published author and CEO of San Diego-based ChangeWell Inc, which assists healthcare companies and practitioners with improving presentation skills. Listen to expert advice on the value of authority marketing, finding your worth, and how to become more influential as a practitioner with not only just your patients, but also on the internet. BONUS – hear public speaking tips from both Dr. Tager and Tim Sawyer, two highly sought-after speakers in the elective medical arenas.

Managing Partner of Mariposa Aesthetics & Laser Center, Kristy Murrow, P.A.-C, sits down with host Tim Sawyer at The Aesthetic Show in Las Vegas to share her powerful story behind creating a multi-million dollar aesthetic practice during the Great Recession. Hear her secrets to success & pearls of wisdom when it comes to start-up med spas, branding, purchasing the right equipment, as well as building a winning culture & team.