True to Form

Returning guest, Dr. Mark Tager, shares pearls of wisdom for how to become more influential & authentic in-person and on camera. Tune in to hear his expert tips for conducting effective virtual consults, how to make video work in your practice, and invaluable presenting tips for speakers of all levels within the elective medical community.

Robert Bruce, co-founder of Balanced Bodies Anti-Aging, dives into how his practice has adjusted throughout recent months to continue to provide exceptional patient experiences amid an ongoing pandemic. Hear his words of wisdom including the importance of selling what you believe in & at the end of the day, "just do right," & treat patients the way they want to be treated.

Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.

Industry experts recently weighed in on the newly released guidelines from the American Medical Spa Association during an exclusive Virtual Practice Workshop, originally held on October 15th, 2020. Tune in to hear what they had to say and how these guidelines can potentially impact your practice & the medical spa industry at large

Kelly Engelmann, founder of Enhanced Wellness Living, dives into her unique practice model, including how she empowers her patients to live long, healthy lives through a proactive approach to integrative medicine. Also hear the ins and outs of building a booming business, including why your team is everything & the importance of baking an attitude of resilience into your practice culture.

Rhode Island-based med spa owner, Brittany Iafrati, FNP-C, shares her journey from working in the ICU to finding her true passion as an aesthetic nurse injector. Hear her biggest advice for start-up providers, the importance of growing organically & why you should always fit your practice to your patients, not the other way around.

CEO of Androgenix, Zach Breakey, appears on this week's episode to talk about the importance of putting patient loyalty above all things. Zach delves into how he built true brand recognition in his local community, the importance of treating people right, and why a patient's best interests should always come first.

Dr. Mary Christina Simpson, CEO of SeaMist MedSpa & mother of four, shares how she built her successful Rhode Island-based aesthetic practice, including why learning balance is key & the utmost importance of staying true to your brand.

Warren Danforth returns to True to Form to talk about the biggest drivers behind why modern consumers buy in aesthetic medicine, including the impact that emotions have on purchasing behavior and how you can convert more patients by adding perceived value.

Practice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small practice with just one employee & transforming it into a thriving business, with two locations, over 15 energy-based devices, and 12 full-time employees.