Join Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity with consistent brand messaging and communication.

One of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current state, and the utmost importance of putting customer value first.

Chief Scientific Officer of Suneva Medical, Dr. Brian Pilcher, appears on this week's episode to delve into the evolution of neuromodulators, dermal fillers, and regenerative medicine in the aesthetics industry. Tune in to hear the challenges that come with advertising regenerative treatments on Google, the emergence of patients experiencing 'filler fatigue', and why we are headed for an inflection point in terms of what will drive the industry forward for both provider and patient.

Industry expert and international speaker, Kara Moncrief, shares her journey in aesthetics, drivers behind the current industry surge, plus her advice for choosing the right vendor partnerships to support the best training, technology & patient outcomes in your practice.

Dr. Michael Gold returns to the show to share his personal & professional journey to becoming a world-renowned dermatologist. Dr. Gold unpacks why medical professionals should always continue to invest in their clinical & business skill sets, how choosing the right lasers can help differentiate your practice, plus the importance of having avenues for patients to finance higher-cost treatments, yet still get the care they deserve.

CEO of MRP, Scott Carson, appears on this week's episode to talk about the current state of energy based devices in elective medicine. Scott dives into how practices can purchase used capital equipment with a reasonable investment, how to manage operating costs more efficiently, plus his advice for providers entering the marketplace & how they can choose devices more effectively for the patients they serve.

Internationally recognized medical expert focused in women’s health, hormones & cosmetic medicine, Dr. Jennifer Pearlman, joins Tim Sawyer to talk about the unique business model she's built for her Toronto-based practice. Dr. Pearlman shares how to stay resilient during uncertain times, the importance of transparent patient communication, and why it's critical to be proactive vs. reactive in business.