Host Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation conversions, but to also improve per-patient spend and practice profitability.

Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.

Andy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets have shifted in our rapidly evolving industry.

Join Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity with consistent brand messaging and communication.

One of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current state, and the utmost importance of putting customer value first.

Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including: - How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments - The importance of consistent, quality patient care over everything else - How aesthetic treatments can change lives, not just looks - Where the regulatory environment is headed with increased market penetration - How they've been able to elevate their business to where they are now booking 600 appointments a month

Chief Scientific Officer of Suneva Medical, Dr. Brian Pilcher, appears on this week's episode to delve into the evolution of neuromodulators, dermal fillers, and regenerative medicine in the aesthetics industry. Tune in to hear the challenges that come with advertising regenerative treatments on Google, the emergence of patients experiencing 'filler fatigue', and why we are headed for an inflection point in terms of what will drive the industry forward for both provider and patient.

Industry expert and international speaker, Kara Moncrief, shares her journey in aesthetics, drivers behind the current industry surge, plus her advice for choosing the right vendor partnerships to support the best training, technology & patient outcomes in your practice.

Dr. Michael Gold returns to the show to share his personal & professional journey to becoming a world-renowned dermatologist. Dr. Gold unpacks why medical professionals should always continue to invest in their clinical & business skill sets, how choosing the right lasers can help differentiate your practice, plus the importance of having avenues for patients to finance higher-cost treatments, yet still get the care they deserve.