True to Form

Krystie Lennox PA - industry trailblazer, founder of Lennox Aesthetics, and co-founder of the Aesthetic Extender Symposium - appears as this week's guest to dive into her M.O. behind developing one of the industry's most successful medical conferences tailored specifically for advancing aesthetic extenders' clinical skill sets & business acumen. Krystie also shares her start-up journey since opening the doors to her South Florida-based practice, Lennox Aesthetics, back in April 2023. Tune in to hear Krystie's journey, how she identified her niche, developing a "fresh approach to aesthetic medicine," how she retains patients, and so much more.

Kara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans & combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men & Millennials are seeking in aesthetic medicine...

Katie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing & hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into how to master the non-surgical aesthetic consultation to build lasting relationships, instill patient confidence, achieve better outcomes, and drive lifetime value. This is an episode you won't want to miss.

Patrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment complications.

Audrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding & reaching your true potential both in business and life. Tune in to hear the importance of having a growth mindset, finding your balance, removing negativity, and the power of surrounding yourself with people who are not just unconditional supporters of your ambitions & dreams, but people who are going -- or have already gone -- where you want to go.

Audrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies to increase revenue per appointment, why you need to hold your team accountable for hitting sales numbers, plus the pair dive into a detailed discussion around the retail skincare opportunity in aesthetics to elevate patient experiences and practice profitability.

As a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it moves into the consolidation stage of growth. John unpacks the driving factors behind starting Alpha Aesthetic Partners, a private equity backed med spa platform, and shares his expert advice to practice owners in leveraging this once-in-a-lifetime opportunity in the new era of aesthetics.

Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 & beyond...

Owner of Cavina Med Spa and mom of three, Blair Linsley, appears on this week's episode to share her journey from pediatric nursing to entrepreneurship. Blair delves into the driving factors behind opening her own aesthetic practice, how she balances being a Mom and business owner, plus her advice for the next generation of nurses looking to enter the space.

Host Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre & Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals & lead conversion.