The Sunday Times’ tech correspondent Danny Fortson brings on Tom Harries, founder of Tulip, to talk about disrupting the cremation industry (0:30), starting with an obituary app (2:20), selling it and selling Tulip (3:45), what’s wrong with funerals (6:00), the fragmented death market (9:00), sending ashes through the post (11:45), cremating 10,000 people in two years (14:00), scaling from 5 to 95 people (17:40), hiring a professional chief executive then quickly selling (21:00), losing control of his baby (25:00), spreading the word online (28:30), the lows of starting a business (30:50), making mistakes (32:30), being a non-technical founder (34:20), why bring in a CEO went wrong (35:50), and raising $10 million (41:00).

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