Even before the pandemic, the very definition of a restaurant was starting to change thanks to ghost kitchens, virtual brands, and the broader digitization of the restaurant experience. But COVID-19 has supercharged that process; now more than ever, operators are discovering that all they need to open for business in any community in America is a commercial kitchen.
Enter REEF. What originated as a parking lot management company is turning valuable real estate—parking lots in 20-plus cities across North America—into neighborhood hubs for goods and services, including ghost kitchens for mom-and-pops and big chains alike. COO Carl Segal and chief creative officer Alan Philips join the podcast to talk about how the REEF model works and why it could completely redefine restaurant real estate as we know it.

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