Guest: Marty Parker, the founder and CEO of Waterstone Human Capital. Waterstone is a high-performance culture and human capital search leadership advisory firm for entrepreneurial-minded, high-growth organizations across North America. Marty is also an active member of YPO and the author of two books on corporate culture. He's also a client of CEO Coaching International.

Waterstone Human Capital is a Strategic Partner of CEO Coaching International.

Overview: A strong culture doesn't just create a happy workplace -- it can be a significant competitive advantage, especially in the battle for top talent and repeat customers.

On today's show, Marty Parker provides a deep dive on the specific, intentional ways that CEOs can transform culture and create a high-performing organization that attracts and retains the best people.