November 06, 2025

TV and podcasting are true companions

5 minutes

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Video and podcasting can work really well together - when promoting each other, says new research from Sounds Profitable and Owl & Co. 16% of podcast listeners have purchased a streaming subscription after hearing about a show they want to watch - and 44% of listeners to a podcast about a TV show or movie talk to their friends about the TV show.

The Daily reaches twice as many listeners as Joe Rogan, according to Podscribe’s rankings for the month of October 2025. The Daily, Crime Junkie and The Joe Rogan Experience held their positions in the top 3, reaching 11.1mn, 10.8mn and 6.2mn listeners. The Charlie Kirk Show, which jumped to #9 last month, has dipped to #25, after its monthly audience more than halved - it’s down to 2mn.

Podtrac’s rankings for October are also released. Year-on-year, every participating publisher’s global RSS numbers are down by around 8%.

RØDE has announced the RØDECaster Video S, a smaller video mixer. It includes automatic video switching based on who’s speaking; and is $499.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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