If you're a content creator and want to know more about these things...
- - When do I need an agent?
- - What does an agent help me with?
- - How does an agent get paid?
- - What's a standard vs. predatory split?
...this is the episode for you!
We sat down with our agents, Lissette Calveiro and Leslie Collins of Influence with Impact, to get you the scoop on the state of the creator industry, the importance of advocating for yourself, the benefits of (diverse) representation, key insights into navigating agency partnerships and fair compensation, and much more!
Whether you're a seasoned influencer or new to the space, this episode offers valuable knowledge on succeeding in the creator economy, and how to work with agents (representation).
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Chapters:
00:32 Meet Influence with Impact
00:48 The Creator Industry Landscape
01:20 Lisette's Journey to Influence with Impact
02:19 Leslie's Background and Role
04:27 Starting Influence with Impact
07:09 Addressing Representation and Pay Gaps
13:17 Agency Challenges and Business Management
18:51 Team Culture and Profit Sharing
25:02 Advice for Small Creators
26:09 Negotiating with Brands: Knowing Your Worth
26:31 Understanding the Role of Agencies in Influencer Marketing
27:44 Agency Fees and Payment Structures
28:06 When to Hire a Manager as a Small Creator
30:23 The Importance of Representation and Setting Boundaries
32:39 Red Flags in Agency Contracts
37:32 Exclusive vs. Non-Exclusive Agency Agreements
44:57 Tracking Agency Performance and Transparency
47:23 How to Contact Influence with Impact
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