Even though the fitness industry has taken a big hit and many gyms have closed down this year, we still have some positives we can take away from it. Just like the Stockdale Paradox, we can be optimistic about the future but realize that things aren't great at the moment.

However, a lot of the challenges we are currently facing are opportunities to build a better business. In our case with our corporate gyms, we have taken this chance to trim some fat, and taken a more in-depth look at the systems to run a more efficient business.

On the Alloy franchising side, we have taken this opportunity to introduce our new single pod gym model, which will help trainers own their own gyms. The smaller model is more COVID proof than the larger models, less expensive to get into and still very profitable.

There are always two sides to the same coin in every situation. Even if things are tough for fitness businesses right now, we have an opportunity to come out of this with a better, more efficient business. Tune in to this episode to hear Rick and Matt discuss some examples of how you can go about this.

Key Takeaways

• Applying the Stockdale Paradox to the current situation we are in (01:51)
• How to turn the current challenges into opportunities (02:44)
• How to use this opportunity to trim some fat in your business (06:00)
• Building a better business out of the current challenges (08:18)
• Introducing a smaller single pod fitness model (09:32)
• The upside of staff turnover in your gym (12:07)
• There's always a positive side to every situation (18:06)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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