Welcome to the What's Next! podcast with Tiffani Bova.

This week I am thrilled to bring you an encore of a What's Next! Linked Live episode I recorded earlier this year with the absolutely delightful Bonin Bough! This conversation was high-energy, high-impact, and extremely insightful, so I'm bringing it back as this week's episode of the What's Next! Podcast. Bonin is one of the foremost-awarded marketing executives in the world, the host of CNBC's Cleveland Hustles, and the author of Txt Me (646) 759-1837. As one of the youngest-C-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. He has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade, and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune's "40 under 40", Fast Company's 100 Most Creative People in Business, Ebony's Power 100, and The Internationalist's Internationalists of the Year.

THIS EPISODE IS PERFECT FOR… everyone!

TODAY'S MAIN MESSAGE… Bonin gives us some wonderful insight into his history as one of the most innovative, engaged, and impactful players in the marketing space. As one of the most lauded marketing executives in digital marketing, he explores the exciting impact of digital communication on individuals, companies, and society. In this special episode of the What's Next! Podcast we discuss some of his past work and the effects of COVID-19 on marketing and innovation, as well as what we are doing to support change in our communnities. There are countless lessons to have been and have yet to be learned in this time–from product to employee work/life balance to human rights–and Bonin is here to help us spotlight the opportunities.

WHAT I LOVE MOST… Bonin's fantastic energy and drive to push forward and impact change!

Running time: 41:53

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