UI Breakfast: UI/UX Design and Product Strategy

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Emails Done Right
• Joanna Wiebe – founder of Copyhackers
• Val Geisler – an email strategist and educator
• Join Samar’s list to get updates about her upcoming SaaS email strategy course
• Follow Samar on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Klaviyo — Pree’s place of work
• Episode 242: Introducing Fun Into Your Work with Rafa Conde
• Design Books for Entrepreneurs
• Thinking, Fast and Slow – a book by Daniel Kahneman
• Design for the Real World – a book by Victor Papanek
• Follow Pree on LinkedIn and Twitter

This episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is automatically notified of changes. Sign up for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Pendo – Todd’s SaaS
• Measuring and Managing Performance in Organizations – a book by Robert Austin
• Mailchimp, Datadog – SaaS companies with freemium plans
• Follow Pendo on Twitter and LinkedIn
• Follow Todd on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Conversations with Things – Rebecca’s book with Diana Deibel
• Episode 68: Conversational UX with Jonathan Stark
• Episode 173: Voice UX with Sina Kahen
• Siri, Alexa – some of the first voice assistants
• Wizard of Oz testing
• Roo – Planned Parenthood’s chat bot
• Voiceflow, Botmock, Botsociety – popular mapping tools
• Follow Women in Voice on Twitter and LinkedIn
• Lisa Falkson, Cathy Pearl – conversational designers
• Follow Rebecca on Twitter

This episode is brought to you by Zeplin. Publish finalized designs with one click, provide developers the specs they really need, and share your design system all in an organized workspace that's easy for the entire team to use. From PMs, QA engineers, to executives, Zeplin gives you a place where everyone can collaborate to ship beautiful products together. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Referral Rock – Josh’s product
• Streak – a simple CRM tool
• HubSpot – a popular CRM tool
• Steli Efti – a thought leader in sales, CEO of Close
• The Sales Acceleration Formula – a book by Mark Roberge
• Searching for SaaS Podcast
• Marketing Retro Podcast
• Follow Josh on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Shift UX – Rajeev’s career advisory program for UX designers and researchers
• The UX Self-Evaluation Guidebook
• Episode 237: UX Writing vs. Content Design with Yuval Keshtcher
• Episode 178: Your Personal Design Style with Meg Lewis
• Branding Pays – a book by Karen Kang
• Reinventing You – a book by Dorie Clark
• Follow Rajeev on LinkedIn and Twitter

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Buyerson, Inc. — John’s consultancy
• SaaS Monetization: The Secret Weapon for Growth
• How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
• How To Price Your Product: A Guide To The Van Westendorp Pricing Model
• Follow John on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. 

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• EmailUp – Chase’s SaaS company
• Boundless Labs – Chase’s ecommerce marketing agency
• Klaviyo – Chase’s email platform of choice
• Podia, Gumroad – platforms for launching courses
• Zapier
• Substack
• MoonClerk – a payment processor
• The Ecommerce Opportunity
• Follow Chase on Twitter

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.

Please head over to the episode page for the detailed recap and key takeaways.

• ProdPad – Janna’s product
• Simon Cast – Janna’s co-founder at ProdPad and Mind the Product
• Shape Up – a book by Ryan Singer
• Tom Loosemore’s talk at Mind the Product 2012
• Mind the Product – the world’s largest community of product people
• The Product Experience Podcast
• Startups for the Rest of Us
• ProductTank – an informal meetup that brings together product people
• Dovetail, Aurelius – research management tools 
• UI Breakfast Podcast. Episode 239: Product Management for UX with Christian Crumlish
• Ditch the Timeline Roadmap
• Follow Janna on LinkedIn and Twitter
• Explore ProdPad in Sandbox mode

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. 

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Chameleon – Pulkit’s product
• Chameleon’s inspiration gallery
• Page Flows – a library of elements
• UserOnboard.com – a resource for UX tips and suggestions by Samuel Hulick
• Snowflake – a data warehouse solution
• Intercom – a popular all-in-one tool
• Growth.Design – a resource for case studies
• Follow Pulkit on LinkedIn
• Win an in-product audit from Chameleon

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.