UI Breakfast: UI/UX Design and Product Strategy

As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• The Business of UX Writing – Yael’s book
• A Book Apart – the book’s publisher
• Fundbox, MyHeritage – Yael’s previous companies
• Episode 242 with Rafa Conde
• RICE analysis
• Microcopy: The Complete Guide – a book by Kinneret Yifrah
• Strategic Writing for UX – a book by Torrey Podmajersky
• Check out Yael’s website
• Follow Yael on Twitter and Medium

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Patreon – Nick’s current place of work
• Cooper, Fitbit, Trulia, Facebook – Nick’s previous places of work
• Jack Conte – CEO and co-founder of Patreon
• Design Sprint, Design Thinking – popular methods
• Connect with Nick on LinkedIn

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Learning to Build – Bob’s latest book
• Demand-side Sales 101
• Dr. W Edwards Deming, Dr. Genichi Taguchi, Dr. Willie H. Moore, Dr. Clayton Christensen – Bob’s key mentors
• Userlist – Jane’s SaaS
• Slack, Basecamp, Intercom, QuickBooks – disruptor products
• Tony Robbins, Gary Vaynerchuk – popular coaches
• Choosing College
• The Jobs-To-Be-Done Handbook
• Follow Bob on Twitter and LinkedIn
• The ReWired Group

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Work & Co – Reese’s place of work
• Apple’s Human Interface Guidelines
• Mailchimp’s Content Style Guide
• Consumer Packaged Goods Directory
• Thingtesting
• The Brand Identity
• UX Content Collective
• Content + UX
• Connect with Reese on LinkedIn

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• InnerTrends – Claudiu’s SaaS
• The Big User Onboarding Roundtable
• The One Metric for User Onboarding
• Tuple – a tool by Ben Orenstein
• How to Save Money on High Volume Email
• ProfitWell – a SaaS analytics tool
• DreamHost emails
• Follow Claudiu on Twitter and LinkedIn
• The Data-led Podcast
• Send Claudiu an email

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• From Solo to Scaled – Natalie’s book
• Women Talk Design – a speaker bureau for women in design
• Episode 237 with Yuval Keshtcher
• Redundant, obsolete, or trivial (ROT)
• Episode 118 with Gerry McGovern
• Digital asset management (DAM) system
• Drupal, Oracle WCS, Adobe Experience Manager – popular content management systems
• Use the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld website
• Visit Natalie’s website
• Follow Natalie on Twitter and LinkedIn

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• The Juice – Jonathan’s content curation platform for B2B professionals
• BDTP S5E2: Building Two-sided Marketplaces with John Doherty
• UI Breakfast Episode 175 with Dru Riley
• SparkToro – a tool by Rand Fishkin
• G2 – business software and services reviews site
• BDTP S5E4: Survey-based Research Projects with Becky Lawlor
• The Cold Start Problem – a book by Andrew Chen
• Follow Jonathan on LinkedIn and Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• CBX – Todd’s company, a branding agency
• Kroger, Walmart, Target, Trader Joe’s – popular retailers in the US
• Dieline – a resource for packaging inspiration
• Mintel’s Global New Products Database
• Reach out to Todd via email

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• SocketLabs – Lauren’s place of work
• Patrick McKenzie’s Twitter thread about self-hosting emails
• Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools 
• SPK, DKIM, DMARC – email authentication protocols
• Spamhaus, SpamCop – spam blocklist providers
• Follow SocketLabs on Twitter
• Follow Lauren on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Baron Fig – Joey’s company
• The Laws of Creativity – Joey’s book
• Use the code UIBREAKFAST to get 20% off the book & all Baron Fig goods (valid until October 28, 2022)
• Follow Joey on Twitter and Instagram

This episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.