If you’ve ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he’s using to rack up millions of impressions every month. It’s a rare behind-the-scenes look at someone who’s actually doing it at scale—and what you can steal for your own growth.

ㅤ

Reach out to Chase directly at [email protected] or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/

ㅤ

Best Moments:

(02:46) Why Chase’s wife went from zero to 70,000 followers in a year

(04:39) The content formats on LinkedIn Chase swears by right now

(05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers

(08:21) The engagement that actually matters in the first hour of a post

(08:30) Why “theme pages” on LinkedIn can supercharge your personal brand

(13:15) Repurposing viral content across LinkedIn, Reddit, X, and more

(15:16) The hidden opportunity on Threads and why it’s worth jumping in early

(19:07) How to study creators at different levels to find your own content style

(21:00) The three things every new LinkedIn creator needs to grow consistently

ㅤ

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma