Scott Stratten - Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”

Show Highlights:

Stop marketing to people the way you hate to be marketed to. @unmarketingIt doesn’t make sense to push people to think we all need to be marketing the same way. @unmarketingThe same marketing strategy doesn’t work for everyone. Find yours and do it well. @unmarketingNothing works for everybody and everything doesn’t work for nobody. @unmarketingThe bigger the trust gap when making the sale, the more you are going to have to work to bridge the gap. @unmarketingMarketing is driving awareness of a product or a service that leads to sales. @unmarketingMarketing is always happening. It’s everything you do, say, and appear on. It’s everything. @unmarketingYou can’t just market well without performing well. @unmarketingThe reason the youth have gone to snapchat is because marketers aren’t there. @unmarketingFacebook has become the homepage of our computers. Over 1 billion people are logging in a day. @unmarketing

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!