In this episode, we break down the unconventional truths that most insurance producers never hear, but absolutely need to.If you want to build a lasting book of business (without losing your mind), it’s time to stop playing the fear-based game most agents get stuck in.You'll learn:- Why sending loss history fast actually makes you stronger- How market blocking hurts your clients (and your reputation)- The right way to talk to clients who are shopping around- Why sharing bad news early can save your account, not lose it- How to prospect like a true consultant, not just another desperate salespersonMost agents are playing checkers.We're here to show you how to play chess.👉 Subscribe for more no-BS strategies on how to build a book that actually works.Timestamps:0:00 - Why this matters1:30 - 4 unconventional truths for defending your book10:00 - 2 unconventional truths for winning new business25:00 - The real reason playing it straight wins long-term28:00 - How to build peace of mind and profitResources Mentioned:Sign up for The Max Revenue Letter here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠Grab The Producer Playbook here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook