The Audible-Ready Sales Podcast

Uncovering Business Pain


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Finding the customer’s pain is a crucial aspect to successful selling and is one of our most common requests. Today, Patrick McLoughlin joins us for a quick yet meaningful discussion about uncovering business pain. He talks about:
  • Maintaining a high level of curiosity.
  • Determining the breadth and depth of the customer’s problem.
  • Pitfalls to avoid in the pursuit to uncover pain.
  • Knowing whether or not you’ve uncovered enough pain to qualify the deal and move forward.

Here are some additional resources:
  • Discovery Process | Ascender Course
    • https://rb.gy/bfo4z
  • Deepen Your Discovery | Ascender Course
    • https://rb.gy/tfuxe
  • Active Listening | Ascender Course
    • https://rb.gy/5aara
  • The Coat of Pain | Ascender Video
    • https://rb.gy/fwwgw
  • Tips for Asking Tough Questions in Your Sales Process | Ascender Article
    • https://rb.gy/54u1k
  • Tips for Active Listening | Podcast
    • https://rb.gy/4nw10


Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.


Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison


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