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In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM, discuss the differences between hiring large marketing agencies versus smaller, individudal consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs.

Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of clinic owners considering their specific needs and objectives when choosing a marketing service provider.

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