In this episode of Add To Cart, we chat with Grace Brennan, Founder and CEO of Buy From The Bush, the platform connecting rural creators with global shoppers. From jewellers showcasing at Paris Fashion Week to artists landing commissions in Hollywood, Grace reveals how storytelling and partnerships with brands like PayPal and Meta turned this grassroots movement into a $14 million success. Discover how Grace champions small businesses and why she believes our rural communities deserve to be celebrated every single day.

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About your guest:

Grace Brennan is the Founder and CEO of Buy From The Bush, an innovative online platform connecting rural makers, creators, artists, and retailers with global customers. Born from the adversity facing Australia’s rural economy during the 2019 drought, Buy From The Bush has become a movement connecting small rural businesses with urban shoppers through storytelling and social media. Generating over $14 million in sales, Buy From The Bush has spotlighted hidden rural talent, empowered countless women and proven that creativity thrives even in adversity. With a natural instinct for action and a collaborative spirit, Grace champions meaningful partnerships to ensure rural communities are valued and celebrated—not just in times of crisis, but always.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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