How do you stand out in the now-overcrowded online space? Julia from “Smarter in a Sec” is a brand strategist, social media consultant, and content creator who has cracked the code on standing out: being yourself. In this interview, I dive into Julia's journey from a strategy consultant to a content creator and how she arrived at her unique content strategy of blending smart insights and product recommendations. Discover Julia’s tips on building a personal brand, the challenges and joys of creating content, and the importance of authenticity and vulnerability. Julia also shares practical advice on being loud about your accomplishments, balancing career and personal life, and the power of thought leadership. This ep is perfect for busy entrepreneurs juggling multiple responsibilities!

▶︎ Watch the Video Podcast Here!

00:00 — Welcome and Introduction

Resources:

✦ Julia’s IG: https://www.instagram.com/smarterinasec/

✦ Julia’s TikTok: https://www.tiktok.com/@smarterinasec

✦ Julia’s Website: https://smarterinasec.com

✦ https://smarterinasec.substack.com/subscribe

✦ Julia’s Store: https://shopmy.us/smarterinasec

✦ Muna’s IG: https://www.instagram.com/mkedi.co/

✦ Get Our Podcast List: https://teamap.consulting/podcast

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Let’s talk different pricing models. How do you know when to use the best model for you? How do you use hourly rates, project fees, or custom pricing? What is the reason behind using one or the other? In this, I am covering my insight as someone who has been involved in pricing for the past 15 years in a wide variety of sectors. From Dial Zero to Team AP to Me Time to Fast Forward, pricing has been everything in the way that I run my business and my employees and contractors. I’m giving you all my insights into the pricing strategies that have worked for me and why I think they work, what each of the pros and cons are of each model, and I also provide tips for setting prices confidently. Tune in to learn how to optimize your pricing strategy!

00:00 — Intro to Pricing

02:55 — Understanding Different Pricing Models

05:56 — Hourly Rates: Pros and Cons

07:01 — Flat Rate Pricing: When and How to Use It

07:38 — Custom Pricing: Tailoring to Client Needs

07:45 — Practical Examples and Case Studies

11:04 — Choosing the Right Pricing Model for Your Business

14:48 — Conclusion and Next Steps

Resources:

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We are putting our focus on managing lower-priced service offerings and avoiding the trap of over-delivering without adequate compensation. Have you been wondering how to structure your business offerings to avoid feeling resentment for working too hard for too little? I hear you. Trust me when I say I get just how important it is to price accurately, recognize when you're overworked and underpaid, and strategize on how you can please your clients without sacrificing yourself. You’ll walk away knowing how to set clear boundaries for your lower-priced services while still allowing your clients to grow through you. We’re here for this long haul, and these practical tips will definitely make you reexamine how you are pricing your services.

00:00 — Let’s Talk Pricing

03:05 — Over-Delivering on Lower Priced Services

04:22 — Questions to Assess Your Pricing Strategy

08:35 — The Importance of Matching Service to Payment

10:00 — Structuring Your Offers to Avoid Resentment

11:17 — Creating Tiered Service Experiences

12:20 — Tips to Reevaluate Your Pricing Structure

13:40 — Pricing The Experience of Working with You

16:27 — The Biggest Takeaway to Be in Service to the Client

Resources:

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

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Get more from Ashli over on this side and leave your listener voicemails at the link below

I get it. Pricing your services is TOUGH. When I had to price my offers with Team AP Consulting Dial Zero Marketing, I had to figure out what was right for me. So how do you figure that out for yourself? The key is brand presence, market research, client expectations, and the overall ecosystem of your sales. We need to balance not underpricing or overpricing services, and I give you my iconic steakhouse vs. Applebee’s metaphor to help clarify this point in the episode. If you’ve been struggling with finding the price that’s just right for your business to be profitable, this episode will help you figure out what your next steps are. Let’s get those sales figures up!

00:00 — The Importance of Pricing in Business

Resources:

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I am BACK! I’ve returned to share valuable tips for those of you in your first year of business. We’re touching on the importance of foundational tasks such as getting contracts and hiring an accountant early. Seriously. Having basic branding, time-blocking for different business functions, and building a supportive community is EVERYTHING in that first year. If you’ve been looking for practical steps to navigate your new business or wanting to return to the basics for your current business, this episode is gonna give you actionable advice to help you build a strong start in your entrepreneurial journey.

00:00 — Welcome Back to The Unfiltered Entrepreneur

Resources:

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

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Get more from Ashli over on this side and leave your listener voicemails at the link below

What is the state of entrepreneurship today? Jessica Freeman, founder of Jess Creatives, took a survey of 200 business owners and came up with some surprising insights. This groundbreaking study sheds light on various aspects such as email marketing effectiveness, the use of CRM and project management tools, the prevalence of solopreneurship, revenue realities, and the degree of team support in small businesses. With insights derived from analyzing dozens of responses, we get into what surprised us most and what we analyze as the actual state of online entrepreneurship, the challenges of scalability vs. client acquisition, and the stark differences between perceived financial success and the reality for most entrepreneurs. Trust us, this data is going to leave you with more knowledge of what others are doing right and what everyone could improve on.

▶︎ Watch the Video Podcast Here!

00:00 — Introducing Jess Creatives

02:17 — Collecting the Data

07:58 — Business Trends

14:36 — The Type & Size of Business

18:26 — Revenue

22:42 — Website Hosting & Platforms

25:01 — Email Marketing

29:30 — Task Management Software & Most Used Platforms

34:55 — Top Lead Source

37:30 — Email Marketing

44:23 — Longterm Goals

47:00 — Major Takeaways & Analysis

Resources:

✦ Jess Creatives Blog “From Revenue to Tools: What 200 Business Owners Have to Say About Running a Business in 2024”

✦ Jess Creatives Website

✦ Jess Creative YouTube @JessCreatives818

✦ Jess’s IG

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

Subscribe to the Team AP Consulting YouTube Channel!

And make sure you check out our FREE downloads page for even more incredible resources made specifically for you.

Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below