I get it. Pricing your services is TOUGH. When I had to price my offers with Team AP Consulting Dial Zero Marketing, I had to figure out what was right for me. So how do you figure that out for yourself? The key is brand presence, market research, client expectations, and the overall ecosystem of your sales. We need to balance not underpricing or overpricing services, and I give you my iconic steakhouse vs. Applebee’s metaphor to help clarify this point in the episode. If you’ve been struggling with finding the price that’s just right for your business to be profitable, this episode will help you figure out what your next steps are. Let’s get those sales figures up!

00:00 — The Importance of Pricing in Business

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