We are exploring the distinctions between building a brand, a business, and a following, and don’t get it twisted — these are not interchangeable. We are going to debunk common misconceptions encouraged by 'Instagram gurus' about the necessity of daily posting, and instead we are going for a tailored approach to social media marketing based on where YOUR audience actually engages. I’ll give you examples and highlight the importance of choosing which platform works best for you, how to stay true to your objectives in your business, and how to build the kind of audience for you. If you need to critically evaluate the marketing advice you’ve been given because you’ve been slammed with too much to do all at once, don’t worry, I got you. By the end of these you will know if what you need is to create a closely engaged community, establish a recognizable brand, or focus purely on business growth.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction and Overview

00:34 — The Instagram Guru Myth

01:00 — Understanding Your Audience

02:46 — Building a Brand

05:23 — Building a Business

07:14 — Building a Following

09:44 — Understanding Your Goals and Tailoring Your Strategy

10:44 — Taking Ownership of Your Journey

13:51 — Conclusion and Final Thoughts

Resources:

✦ Dial Zero Marketing

✦ Me Time

✦ DIEUX

✦ AS Colour

✦ Mad Happy

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

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Get more from Ashli over on this side and leave your listener voicemails at the link below

I’m sitting down with Buy the Blazer CEO Ashley Bennington in a candid discussion of her entrepreneurial journey, specifically the initial stages of her business, the struggles she’s faced, self-investment, and achieving her financial goals (YAY $1 MILLION IN SALES!!). We explore the power of aligning investments with personal values, stepping out of comfort zones, and making the right hires to assist in growth. Ashley takes us through the process of expanding her team and what she’s learned, and how we can all grow by creating a supportive and inspiring community to support us as we grow our businesses. If you’ve been looking for a way to start your business, we’re going to leave you feeling empowered by giving you permission to create something that works for YOU rather than just a one-size-fits-all model.

▶︎ Watch the Video Podcast Here!

00:00 — Introducing Ashley Bennington

01:04 — Family & Owning Your Own Business

02:40 — Balancing Business and Personal Life

02:53 — Reflecting on Business Success

03:56 — Hitting the $1 Million Mark

06:34 — The Shift in Business Goals

10:40 — Building a Team and Scaling the Business

11:42 — The Importance of Onboarding and Efficient Systems

14:38 — The Journey of Entrepreneurship

21:21 — The Power of Going All In

23:36 — The Power of Taking Messy Action

24:32 — The Impact of High-Pressure Careers on Entrepreneurship

25:05 — The Struggles of Corporate Life vs. Entrepreneurship

29:35 — The Importance of Surrounding Yourself with the Right People

30:28 — The Power of Investing in Yourself

32:44 — The Importance of Building a Business that Fits Your Lifestyle

40:42 — The Impact of Negative Comments and Overcoming Them

43:45 — The Importance of Staying True to Your Course

49:20 — The Future Plans and Aspirations

49:44 — Wrapping Up

Resources:

✦  Follow Ashley Nicole Bennington on IG @ashleynbennington

✦ Follow Ashley Nicole Bennington on TikTok @ashleynbennington

✦  Follow @BuyTheBlazer

✦ Additional Links

✦ Buy the Blazer Website

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

Subscribe to the Team AP Consulting YouTube Channel!

And make sure you check out our FREE downloads page for even more incredible resources made specifically for you.

Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below

In this Q&A segment, I’m answering all of your questions on my entrepreneurial approach. I go into how much I pay myself and why, my view on growing your business, and my decision to live a minimalist lifestyle so I can reduce my personal expenses and eventually leverage that to win big later by selling one of my ventures. Also, if you’ve been thinking about how you can get into entrepreneurship without having a defined idea, I’ve got just the advice for you. Be sure to ask me a question for the next one, and let me know what your answers to these questions would be!

▶︎ Watch the Video Podcast Here!

00:00 — Intro

00:50 — How Much I Pay Myself

03:50 — Low Pressure

06:04 — Small Salary Perks

10:02 — What Keeps Me Up at Night

11:45 — Business Stresses

14:33 — How to be an Entrepreneur Without an Idea?

17:56 — Big Takeaways

Resources:

✦ Ask me a question for the next one: https://teamap.consulting/ig

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

Subscribe to the Team AP Consulting YouTube Channel!

And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business.

Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below

Keeping up to date with trends can really make a difference in the way we tackle our business. Learn from the mistakes of others and know what has been working so you can implement those strategies in your business too! I’m big on researching trends, and it’s okay if you’re not, but I want to show you the value by sharing the 2024 Q1 trend report I create for The Doers. I’m going to be providing you with insights on successful business planning based on my experiences with the business cycles in 2022 and 2023, what I learned from those years, and what I’ve seen others doing that has been working. So if you want to know the three major trends forecasted for all of 2024, I got you.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction and Welcome

01:01 — The Importance of Trend Reports

02:04 — Creating and Understanding Trend Reports

02:44 — Major Trends for 2024

03:17 — The Rise of Anti-Merch

05:25 — The Resurgence of Education

08:50 — The Death of Celebrity

12:07 — Lessons from the Past Year & The Perfect Year Strategy

19:09 — The Impact of Numerology on Business

22:24 — Moving on from Criticizing the Coaching Industry

24:54 — Conclusion and Final Thoughts

Resources:

✦ Shop My Anti-Merch Merch (And Get 50% with code ‘PODCAST’)

✦ Free Resources & Recommendations

✦ Dial Zero Marketing

✦ Drew Afualo’s IG

✦ Elyse Myers’s IG

✦ Charli D'amelio TikTok

✦ Selena Gomez TikTok

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

Subscribe to the Team AP Consulting YouTube Channel!

And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business.

Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below

In this episode of the Unfiltered Entrepreneur, we’re diving into importance of valuing time as an essential business asset. If we don’t manage our time properly, we risk the potential loss of revenue from dedicating time to tasks that don’t really need our undivided attention and could be outsourced. We also always want to be sure that we get the pay we deserve, but how the heck do you figure it out? I’ve come up with an equation that always works for getting to the salary where you start to thrive, and I’m sharing that tried-and-true method with you as well. After all, I know what it’s like to feel like our time is slipping away from us, and I’ve learned how to make the most of this limited resource that we all have. So if you want to know how to start using your time to the best of your ability and get paid what you’re worth while doing it, I’ve got you.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction to Time Management in Business

02:39 — Understanding the Financial Value of Your Time

04:55 — The Impact of Outsourcing on Your Time and Business

07:01 — Adopting a Departmental View of Your Business

09:19 — Utilizing Google Calendar for Business Organization

10:07 — Tips to Save Time

11:17 — Conclusion: The Importance of Viewing Time as an Asset

Resources:

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

Subscribe to the Team AP Consulting YouTube Channel!

And make sure you check out our FREE downloads page for even more incredible resources made specifically for you.

Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below

We are BACK and BETTER THAN EVER! In this episode of the newly rebranded 'The Unfiltered Entrepreneur,' I take you through the podcast's new branding and my motivation and strategy behind it. I share why it's essential to build a brand that aligns with your personality and desires, and then even changing it to match your evolving goals. I also take you through Team AP’s new 'Rules' — eight principles to help you build your businesses successfully and sustainably. We’re all about lifestyle instead of money here, emphasizing delayed gratification and constant growth, and remembering there's always a way in entrepreneurship. We start somewhere and we grow into places we never thought we’d reach, so come aboard as we start taking The Unfiltered Entrepreneur to brand new heights.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction and Podcast Rebranding

00:40 — The Strategy Behind the Rebrand

03:10 — The Evolution of the Brand

07:50 — Embrace Imperfection

13:25 — The New Brand Identity

16:55 — The New Tagline and Its Meaning

19:31— Introducing the Rules

20:28 — Rule 1: There’s Always a Way

21:17 — Rule 2: Commitment: The Key to Business Success

22:45 — Rule 3: Do What You Do Well

24:34 — Rule 4: The Art of Delayed Gratification

28:14 — Rule 5: Celebrate Every Win

30:59 — Rule 6: Personal Growth Equals Business Growth

32:57 — Rule 7: Chase Lifestyle, Not Money

35:25 — Rule 8: Explore the World, Not the Online Space

38:31 — Recap of the Rules and Closing Remarks

Resources:

✦ Dial Zero Marketing: https://dialzeromarketing.com

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

Subscribe to the Team AP Consulting YouTube Channel!

And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business.

Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below