Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

Do you want to find out how to make funnels that actually drive up your sales and profit margins? If so, I’ve got the guest for you. Today I’m sitting down with funnel expert Daniela Justus, CEO of DEJA, an innovative digital marketing agency. Daniela specializes in creating effective funnels, ads, and online marketing strategies for service providers and coaches. We’re discussing the nuances of funnel marketing, from lead generation to nurturing and conversion, and also getting into the importance of messaging, targeting, and ethical practices in the digital space. You will walk away with practical advice for service providers on building effective funnels, the significance of being clear and authentic in messaging to attract the right clients, and the ongoing process of refining marketing strategies to adapt to changing consumer behavior.

▶︎ Watch the Video Podcast Here!

00:00 — Welcome to the Funnel Deep Dive with Daniela Justice

00:55 — Introducing Daniela: The Funnel Expert

01:42 — The Art of Simplifying Complex Ideas

03:24 — Exploring the World of Funnels

03:57 — Email Funnels vs. Customer Journey: A Detailed Analysis

05:18 — The Strategy Behind Effective Funnels

09:57 — Building a Business: The Role of Funnels

15:21 — Optimizing Your Funnel for the Right Audience

18:47 — The Power of Specificity in Marketing

21:33 — Finding Your Messaging and Audience

22:52 — The Power of Niche Focus: Attracting Ideal Clients

25:28 — The Importance of Authenticity in Marketing

27:39 — Mastering Your Business Funnel for Success

32:55 — Personal Insights and Rapid Fire Questions

Resources:

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We are talking about the power of well-crafted freebies in converting email signups to sales. Seriously - you need to viewing freebies as valuable digital products, rather than mere giveaways, that help you to establish authority and trust with your audience. I’ll share my strategies for creating impactful free products, how to incorporate them into marketing efforts, and ways that you can leverage them to grow your email list and sales. We will also go over effective ways to position and promote these free offerings on your website and through email marketing. Trust me, you’ll walk away rethinking your entire approach to freebies and be able to use my strategies to see substantial growth in your business.

▶︎ Watch the Video Podcast Here!

00:00 — Intro to Mastering Freebies

00:30 — The Power of Freebies in Your Business

02:10 — Creating High-Value Free Products: A Step-by-Step Guide

14:55 — Marketing Your Freebies: Strategies for Maximum Impact

23:26 — Analyzing Freebie Performance: Understanding Your Analytics

25:50 — Call to Actions

27:00 — Freebie Masterclass Wrap Up

Resources:

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We are celebrating the community of the Doers Club with special guest and member, Rachel Lopez. Rachel is known for her deep involvement and valuable contributions, particularly in email marketing. Rachel shares her journey from a corporate background to becoming a passionate entrepreneur, offering insights into her approach to email marketing, the importance of trusting one’s instincts, and the value of nurturing both quick and long-term client relationships through targeted email strategies. We get into the differences between social media and email marketing, and why you need to start building something you own rather than just rent. Rachel also answers some rapid-fire questions, and leaves us all with valuable insights on how and why we need to get onto the email newsletter train.

▶︎ Watch the Video Podcast Here!

00:00 — Intro

00:13 — Running The Doers Club

02:13 — Welcoming Rachel

03:10— Rachel’s Entrepreneurial Journey

08:06 — From Corporate to CEO & Mission Statement

11:30 — Email Newsletters

15:13 — Email Automations

19:05 — Hesitancy over Email Lists

22:08 — Building Reliable Income for Profitable Businesses through Email

30:20 — Rachel’s Ideal Client

32:55 — Rapid Fire Questions: This Chapter of Life

33:42 — Rapid Fire Questions: Recent Mistake

34:22 — Rapid Fire Questions: What More People Should Know

35:10— Rapid Fire Questions: What Would You Do Differently Now in Your Business

36:40 — Rapid Fire Questions: Biggest Advice

37:15 — Where to Find Rachel & My Experience with Her in The Doers

Resources:

✦ Gal Agency

✦ Follow Gal Agency on IG @gal.agency

✦  High Converting Email List Guide

✦ Join The Doers Yourself

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We are talking about the distinct roles of email and social media (specifically Instagram) in business marketing. How do you market your business, and which method is best for YOU? The way to find out is figuring out how to specialize each platform's purpose — using social media for branding and first purchases, and email for deeper connections through upsell and cross-sell opportunities. I’m a big fan of the ownership mindset with email marketing, likening it to owning a house versus the temporary nature of social media, which is why I’ve always loved it. If you’ve been looking for advice on how to focus your marketing efforts, this episode is for you.

▶︎ Watch the Video Podcast Here!

00:00 — Email vs. Social Media

00:43 — Marketing or Sales

02:48— Navigating the Volatility of Social Media Platforms

04:02 — The Power of Email: Ownership and Personal Connection

08:14 — Leveraging Email for Vulnerability and Connection

11:20— Mastering Email Marketing: Tips and Strategies

13:48 — The Ultimate Marketing Tool: Ownership and Having Fun

Resources:

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We are exploring the importance of recognizing the three types of clients - Pockets, Budgets, and Banks - in business. I am going to explain exactly how each client type differs in terms of financial capital and investment capability, ranging from personal spending (Pockets) to significant loans or venture capital (Banks). If you’ve been wanting to optimize your cash flow by figuring out how to tailor services, set prices, and navigate ethical business practices to actually seal the deal, this episode is for you. So let’s really focus in on our budget and strategy and make an informed decision on where to spend our time to bring in the clients we need to thrive.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction to Client Budgets

01:02 — Exploring the Three Types of Clients: Pockets, Budgets, and Banks

04:01 — Deep Dive into Pockets Clients

06:14 — Understanding Budget Clients and Their Needs

08:58 — The World of Bank Clients: Opportunities and Challenges

10:12 — Pros and Cons of Working with Each Client Type

20:00 — My Biggest Advice

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We are sitting down with a true Icon today, Business Coach and Co-founder of the Icon Agency, Erica Reitman. Erica is a woman who has made a significant impact online with her confidence, creativity, and authenticity. Erica shares her journey of becoming comfortable with expressing herself and standing out, and how shifting her mindset allowed her to embrace her unique perspective on life. She has built a platform around being herself, no matter the criticism you may face, and takes us all through the journey of revolutionizing our business by simply being who we are. Erica also introduces her upcoming membership, 'one,' aimed at entrepreneurs who aspire to become a category of one in their industry by standing out and leading trends. This episode is packed with insights on personal growth, overcoming societal conditioning, and the power of embracing one's authentic self for entrepreneurial success so sit back, relax, and be you!

▶︎ Watch the Video Podcast Here!

00:00 — Introducing Erica

01:04 — Erica’s Timeless Energy

02:53 — Becoming Comfortable in Your Own Skin

05:19 — How to Become Self-Confident

07:28 — Daring to Take Up Space

14:57 — Behind Becoming the Icon

18:39 — What to Do If You’re Shy or Introverted

21:45 — What Confidence Looks Like

28:29 — The “Niche Down” Conversation

35:31 — Impactful Life Events

38:12 — Entrepreneurship over Corporate Careers

43:27 — What Comes Next for Erica

47:58 — Where to Find Erica

Resources:

✦ Erica Reitman Website

✦ Erica Reitman IG @ericareitman

✦ Erica Reitman TikTok @ericareitman

✦ Erica Reitman StanStore

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

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We are exploring the distinctions between building a brand, a business, and a following, and don’t get it twisted — these are not interchangeable. We are going to debunk common misconceptions encouraged by 'Instagram gurus' about the necessity of daily posting, and instead we are going for a tailored approach to social media marketing based on where YOUR audience actually engages. I’ll give you examples and highlight the importance of choosing which platform works best for you, how to stay true to your objectives in your business, and how to build the kind of audience for you. If you need to critically evaluate the marketing advice you’ve been given because you’ve been slammed with too much to do all at once, don’t worry, I got you. By the end of these you will know if what you need is to create a closely engaged community, establish a recognizable brand, or focus purely on business growth.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction and Overview

00:34 — The Instagram Guru Myth

01:00 — Understanding Your Audience

02:46 — Building a Brand

05:23 — Building a Business

07:14 — Building a Following

09:44 — Understanding Your Goals and Tailoring Your Strategy

10:44 — Taking Ownership of Your Journey

13:51 — Conclusion and Final Thoughts

Resources:

✦ Dial Zero Marketing

✦ Me Time

✦ DIEUX

✦ AS Colour

✦ Mad Happy

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I’m sitting down with Buy the Blazer CEO Ashley Bennington in a candid discussion of her entrepreneurial journey, specifically the initial stages of her business, the struggles she’s faced, self-investment, and achieving her financial goals (YAY $1 MILLION IN SALES!!). We explore the power of aligning investments with personal values, stepping out of comfort zones, and making the right hires to assist in growth. Ashley takes us through the process of expanding her team and what she’s learned, and how we can all grow by creating a supportive and inspiring community to support us as we grow our businesses. If you’ve been looking for a way to start your business, we’re going to leave you feeling empowered by giving you permission to create something that works for YOU rather than just a one-size-fits-all model.

▶︎ Watch the Video Podcast Here!

00:00 — Introducing Ashley Bennington

01:04 — Family & Owning Your Own Business

02:40 — Balancing Business and Personal Life

02:53 — Reflecting on Business Success

03:56 — Hitting the $1 Million Mark

06:34 — The Shift in Business Goals

10:40 — Building a Team and Scaling the Business

11:42 — The Importance of Onboarding and Efficient Systems

14:38 — The Journey of Entrepreneurship

21:21 — The Power of Going All In

23:36 — The Power of Taking Messy Action

24:32 — The Impact of High-Pressure Careers on Entrepreneurship

25:05 — The Struggles of Corporate Life vs. Entrepreneurship

29:35 — The Importance of Surrounding Yourself with the Right People

30:28 — The Power of Investing in Yourself

32:44 — The Importance of Building a Business that Fits Your Lifestyle

40:42 — The Impact of Negative Comments and Overcoming Them

43:45 — The Importance of Staying True to Your Course

49:20 — The Future Plans and Aspirations

49:44 — Wrapping Up

Resources:

✦  Follow Ashley Nicole Bennington on IG @ashleynbennington

✦ Follow Ashley Nicole Bennington on TikTok @ashleynbennington

✦  Follow @BuyTheBlazer

✦ Additional Links

✦ Buy the Blazer Website

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

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Get more from Ashli over on this side and leave your listener voicemails at the link below