We discuss the myths surrounding product-led growth, emphasizing the need for a client-centric approach.

The conversation also touches on the challenges faced by modern salespeople, the role of AI in sales communication, and the necessity of proper sales training and skill development.

And Ken shares insights on launching 'Get Sales Fit', a newsletter aimed at helping sales professionals improve their performance while maintaining a healthy work-life balance.

Chapters

00:00 The Power of Technology in Sales and Parenting

03:04 Curiosity and Its Impact on Sales

06:06 The Myths of Product-Led Growth

08:52 Client-Centric Selling: Understanding Customer Needs

12:10 The Challenges of Modern Sales

14:57 The Role of AI in Sales Communication

18:03 Sales Training and Skill Development

21:10 The CRM Conundrum

24:03 Understanding Sales Processes

25:56 Testing and Metrics in Sales

28:06 Cold Email Strategies

29:54 Marketing and Client Engagement

31:58 The Role of Sales in Business

34:02 Advertising Strategies and Trends

35:46 Launching 'Get Sales Fit'

GUEST INFO:

Get his free book: https://drivingtraction.com/

Guest LinkedIn: https://www.linkedin.com/in/kglundin/

Guest Site: https://revheat.com/

Get Sales Fit: https://newsletter.getsalesfit.com/

Join The Inner Circle:

https://info.wesschaeffer.com/inner-circle-silver

Market like you mean it.

Now go sell something.

SUBSCRIBE to grow your sales.

https://www.youtube.com/@TheSalesWhispererWes

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Connect with me:

Twitter -- https://twitter.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Podcast -- https://feeds.libsyn.com/44487/rss

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CRMQuiz.com

https://MakeEverySale.com