We sit down with Liam Millward, Co-Founder and CEO of Instant, and Sean Meyer, Founder of Leelo Active. Liam shares his journey from starting his first business at 13 to leading Instant, a tech company revolutionising ecom with automated engagement solutions. He reveals how Instant Audiences is helping brands like Stax, Oxford, FAYT The Label and Toys R Us maximise revenue by turning anonymous visitors into paying customers. Sean, a passionate advocate for Instant, shares how the platform has helped him skyrocket to $10 million in revenue. We dive into the benefits of automation, tips on scaling fast, and how ecom brands can tap into hidden revenue streams.

This episode was brought to you by:

Instant

About your guests:

Liam Millward is a born entrepreneur. Having launched his first venture at just 13 while travelling around with his family in a caravan, Liam later developed Navigate Australia, a travel magazine that quickly gained traction, reaching over 50,000+ people monthly, within 12 months of launching. Now, Liam is the Co-Founder and CEO of Instant, an Australian tech company helping big  brands drive revenue and retention on autopilot. He raised over $7.5m in venture capital when he was just 17, in Australia’s biggest pre-seed funding round to date, led by Blackbird. Instant rapidly grew to over $1.5 million in annual revenue and 1 million shoppers just one year after launching. With two products now in the market across Australia and the US, Liam is  on a mission to scale globally.

Sean Meyer grew up by the beach in Coogee, Western Australia, where his active, outdoor lifestyle shaped his passion for fitness. After studying construction management at university, Sean realised his true calling lay elsewhere. Following a few years in operations management and a high-profile modelling career in London, Sean returned to Australia to start his own business. In 2019, Sean and his partner launched Leelo Active from a spare bedroom in his parents’ house. Within the first year, Leelo made $170,000 and quickly gained a reputation for premium activewear. By 2023, Leelo had expanded into over 25 StyleRunner stores, and is now on track to reach $10 million in revenue.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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