What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ...

Big Ideas in This Episode

• Your story's impact: would your audience miss you?
• Does vulnerability really trump selling in interviews?
• The secrets behind unforgettable guest energy
• Famous guests: does likability even matter?
• Reinvent your story? Or bore with "greatest hits"?
• The red light effect: overcoming instant stage fright
• Celebrity interviews: don't expect a glowing review

Why You Should Listen

• The dirty little secret to landing podcast interviews (even if you're a total nobody) by mastering just three words
• How to hypnotize even the most famous guest into working as hard as YOU to make your show shine
• Why being "vulnerable" and "authentic" might be the most overrated advice in podcasting (and what REALLY moves listeners to action)
• The effortless way to make celebrities beg to be on your podcast (hint: no forms, no groveling, no nonsense)
• The only question you must ask before ever releasing a guest episode (miss this and risk sabotaging your entire show)
• How to sniff out guests who are only there to sell (and what to do if the "product over people" formula just might serve you)
• The "energy-hacker" move that gets slouchy, tired, reluctant guests buzzing with secrets they've never revealed anywhere else
• Why you should never, ever expect (or care) if your guest shares your episode ... and what to demand instead
• The shocking truth about "trusted podcast networks" (and why trying to make friends with your guests could be killing your power)
• Stories vs. Perfection: The twisted reason your listeners lust for messy, memorable anecdotes (and how to get guests to spill them all)
• The evil genius way to make even jaded "greatest hits" guests unleash fresh, envy-inducing stories that light your audience on fire
• "Red Light Syndrome" exposed—how to shatter a guest's crippling stage fright and turn nervous wrecks into captivating interview gold
• How to banish boring "transparent and authentic" interviews forever by invoking ancient gluttony for dramatic tales, confessions, and regrets
• The little-known trick to controlling any interview ... even when sleazy PR reps and bored celebrities try to turn your show into a snooze-fest
• Why focusing on one listener (not thousands) gives you an unfair, almost greedy hold over your audience's loyalty, pocketbook, and mind

Episode Timestamps

• [00:01:41] The one email test: How a guest's vulnerability and authenticity decide "Yes" or "Pass" for interviews
• [00:03:02] The homeless man's untold story: Why every person on the street could be your podcast's most unforgettable guest
• [00:06:01] Mic legends and faceless reps: Should you ever choose the product over the person when booking guests?
• [00:08:17] "Tin can and a string" — Why Dolly Parton never had to fill out a guest form (and why the rules change for superstars)
• [00:10:22] A secret guest-hacking trick: The backstage moment that gets rock stars excited in interviews
• [00:16:23] The Dennis DeYoung debacle: Why "playing Broadway tunes for a Styx crowd" is a podcasting mistake you must avoid
• [00:19:33] The "red light syndrome": How guests transform when the record button is hit (and what hosts must do to get the real story)

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