Today’s guest likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI or Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now. Today we’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right? My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings. Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian and International brands like Koala, StyleTread and Woolworths. Now Matt may not have a highly gelled mullet or a roll of duct tape in his back pocket, but he does know a hell of alot about creating CRO solutions to fix the problems your eCommerce business might be having. In this chat, he runs through some of the common issues and how to fix them, shares tips on ironing out your GA4 implementation and names the top tools that can help you build an army of converts.  

Links from the episode:

Conversion Kings

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Questions answered:

• What are the key metrics retailers should be looking at when assessing conversion?
• In your view, what are some of the most critical tools for optimising conversion? 
• What are the most common conversion tests you implement?

This episode was brought to you by…  

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About your co-host: Matthew Pezzimenti from Conversion Kings

Matt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting extraordinary online experiences that translate into tangible revenue, Matt takes immense pride in delivering top-notch optimisation services tailored just for you! As the founder, his mission revolves around enlightening and empowering individuals from all walks of life about the power of Optimisation while establishing a dependable and scalable optimisation process.

Beyond his role in elevating Conversion Kings to

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