Points of Interest

• 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue.
• 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive during the pandemic, and his coaching role for agency owners.
• 02:04-02:25 – Discussion on the unique insights Pete offers by managing firms and coaching simultaneously.
• 02:25-03:31 – Pete shares his career trajectory, including his start in agencies post-university and the eventual launch of his own agency in 2016.
• 03:31-05:50 – The conversation shifts to Pete’s motivation for starting his own agency, spurred by a desire for more autonomy.
• 05:50-08:56 – The evolution of agency models over the last decade, contrasting traditional firms with modern digital agencies.
• 08:56-11:22 – The importance of providing value over simply reducing costs, especially in a post-COVID context, is discussed.
• 11:22-13:57 – Pete emphasizes moving from an order-taker to a trusted advisor by closely understanding and evolving with clients' needs.
• 13:57-17:16 – Marcel and Pete discuss how deep client understanding and problem-solving lead to better retention and expansion opportunities.
• 17:16-34:39 – The final segment covers steps for agencies to become more strategic with clients, underscoring the role of account management and the necessity of adapting services to client needs continuously.

Show Notes

• Connect with Pete through his profile: Pete Everitt on LinkedIn
• Account management Resources
• Product Management Resources:
  • Lean Customer Development, Book
  • Jobs to be done

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