Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes guest Kyle Mealy, a Fractional Chief Revenue Officer and founder of Next Level.

Kyle shares his journey from lab manager to revenue expert, emphasising the importance of integrating marketing and sales into a single revenue strategy for businesses using EOS while also identifying common mistakes in EOS accountability charts.

In this episode, he also introduces “Revenue Cascade” to improve conversion rates and marketing ROI and how his martial arts background influences his approach to business. 

Tune in to discover how to simplify your revenue process and grow your business. 

HOST'S DETAILS:

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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

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GUESTS DETAILS:

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► https://www.readyforthenextlevel.com/

► Kyle Mealy - LinkedIn   

Chapters:   

0:36 - Introduction 

2:21 - Kyle’s Journey  

6:04 - The Concept of Fractional CRO  

14:25 - Challenges in Implementing EOS Accountabilities 

19:30 - The Revenue Cascade  

24:35 - Simplifying Marketing and Sales for Better Results 

25:05 - Applying Martial Arts Principles to Business 

28:47 - Top Tips for Improving Business Revenue 

32:57 - The Role of Implementers in Business Success 

33:19 - Kyle’s Upcoming Book and Final Thoughts