We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and competitive landscape while also exploring future prospects and user acquisition strategies.

The discussion highlights the game's deterministic nature and its appeal in the mobile gaming market, alongside insights into monetization and retention strategies. Color Block Jam review shows the Color Block Jam gameplay and walkthrough of levels while discussing revenue potential.

Color Block Jam is using altered gameplay in UA + Creatives. Good start!

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/hdB9vlg5Hdo

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Chapters

00:00 Introduction to Color Block Jam and Revenue Insights

04:45 Gameplay Mechanics and Design of Color Block Jam

09:49 Ad Revenue and User Engagement Analysis

14:55 Market Positioning and Competitive Landscape

19:56 Future Prospects and Retention Strategies

25:00 User Acquisition Strategies and Creative Trends

29:54 Conclusion and Final Thoughts

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Color Block Jam is generating significant daily revenue. Already at 150k/day and growing.

The game features deterministic puzzles that enhance player engagement.

Ad revenue begins after level 14, impacting monetization strategies.

The game's mechanics are similar to other successful puzzle games.

Creative trends in user acquisition are shifting towards harder gameplay.

The game's success relies on effective monetization without compromising user experience.

Future updates may introduce new mechanics to enhance gameplay.

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https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes