In this episode, we venture into the world of clean beauty with the expert, Catie Wiggy.

She shares the latest trends and innovations, from technology's role in skincare to ingredient-conscious choices. Catie guides us in crafting personalized skincare routines and discusses beloved skincare lines, gender-neutral routines, and strategies for battling acne at any age.

Discover the newest skincare tools and the age-old beauty secret of rice water. Whether you're a skincare enthusiast or a newcomer, Catie Wiggy's insights will empower you to achieve cleaner, healthier, and more radiant skin.

Catie Wiggy is a Clean Beauty Esthetician and Founder of Creative Beauty Collective, a women-driven boutique consulting team focused on supporting clean CPG indie brands. With 20+ years of experience as a marketer, brand educator, clean product formulator, and Licensed Master Esthetician, Catie's one of the driving forces behind increased natural consumer awareness and promoting clean indie brands.

With a unique blend of expertise in both marketing and skincare, Catie has established themselves as a true innovator in the industry. Catie has worked with a wide variety of brands throughout her career and spent 13+ years as the Executive Vice President of Marketing and Product Innovation for a leading CPG company. She has a proven track record of developing effective marketing strategies that drive growth and generate revenue.

Catie is a go-to skincare and green beauty expert and contributes to various magazines, TV segments, radio shows, podcasts, and consumer events. She is a member of the STYLECRAZE medical review board team and an on-air Clean Beauty news contributor across regional and national networks.

When Catie gets a bit of free time she spends it cooking, traveling, and hanging with her husband, two kids, and rescue dog.

Listen in as we talk about:

• [2:20] What she is working on in the clean beauty world

• [3:00] How technology plays into clean beauty

• [4:40] Paying attention to the ingredients we are using on our skin

• [7:00] Effective products and how we make them work for our common skin problems

• [9:15] An ideal skincare routine

• [13:40] Skincare lines she is loving right now

• [14:55] Should men follow the same skincare routine as women

• [16:50] Acne and how to handle it at different stages of our lives

• [21:35] Tools to help you get brighter and cleaner skin

• [22:50] Rice water as a beauty tool

Resources mentioned in this episode

• Sign Up for Natalie's Newsletter

• Shop my favorites: www.natalietysdal.com/favorites

• Listen to our first episode with Catie: https://www.natalietysdal.com/post/episode-17-clean-beauty-it-s-more-than-skin-deep-with-catie-wiggy

• Review the podcast: https://ratethispodcast.com/natalie

Connect with Catie

• Instagram: https://www.instagram.com/catiewiggy

• LinkedIn: https://www.linkedin.com/in/catie-wiggy/

• Facebook: https://www.facebook.com/catie.wiggy

• https://creativebeautycollective.com/

Connect with Natalie

• Instagram: https://www.instagram.com/ntysdal/

• YouTube: https://www.youtube.com/@ntysdal

• Facebook: https://www.facebook.com/NatalieTysdal/

Website: https://www.natalietysdal.com