In this episode of Add To Cart, we are joined by Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer.  Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity – and in 2006 she launched her own plus size fashion label, Embody Women.  In our chat, Natalie shares the surprising stats of the plus size fashion market, her trust policy with returns and the journey she’s taken to acquisition.

Links from the episode:

Embody Women

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• How is the Australian fashion industry doing when it comes to  inclusive sizing?
• What was it like working as a plus size model for the last 15 years?
• What’s your advice for brands who’d like to explore more inclusive sizing?

This episode was brought to you by…  

Shopify Plus

Signet

About your host: Nathan Bush from Add To Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Natalie Wakeling from Embody Women

Natalie Wakeling is one of Australia’s most well-known plus-size models. Since her first editorial spread for Cosmopolitan Magazine back in 2000, she has been a fierce advocate for body inclusivity in the fashion industry, helping pave the way for some of today’s biggest names in curve fashion.

You can contact Natalie at LinkedIn

Please

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community