This interview has been a long time coming because Shavone Charles is someone I’ve known for quite a few years now. When I met her, she was the head of global music and youth culture communications at Instagram. Prior to that, she held a similar position at Twitter. And last year, she became TikTok’s first head of global diversity and inclusion communications. Shavone is one of those people who has been working tirelessly behind the scenes to help creators of color gain more visibility and recognition, and she lays it all out in her new book, ‘Black Internet Effect.’ In my conversation with Shavone, we talk about her trailblazing career, how she’s developing her personal creative pursuits, and what she sees as the next step for creators of color.