The digital shift of the workplace has manifested the need for digital company culture. Digital culture is necessary to improve internal relationships at your company, but it’s integral in expanding your social reach as a company and developing a following that gives you business. In today’s episode of The Sales Evangelist, we’re joined by Tacie Avedikian, VP of Digital Development at Little Bird Marketing, to learn how companies can embrace digital culture to develop a social influence.

But first, what does Tacie mean by social influence?

• The original meaning has shifted a bit in terms of how people use social media. 
• Leveraging influencers from B2C platforms like Instagram or Facebook and transferring those things into more B2B platforms like LinkedIn or Twitter is critical. 

The challenges of hiring new team members: 

• In the current age, being seen online is critical in bringing in suitable candidates.
• Because of this digital world, company-wide social influence is vital to attract candidates and clients. You attract candidates through sharing valuable content and having employees who advocate for your company.
• Despite the importance of online culture, you rarely see someone from HR actively promoting on LinkedIn and advocating for their company.
• When you want to look for somebody, the first thing we do is look online, read reviews, and understand company values. Companies need to ensure their company and themselves are seen and available for this process.

What's the first thing if we wanted to the action plan, and who should lead this?

• Most importantly, ensure it’s not just one person or department pushing. It’s a team effort to create a digital culture.
• Learn to be authentic when sharing about the company and yourself.
• When you create a relationship with someone and see that you're enjoying the company you work for, people get engaged and want to know more.

How can I help my team to be creative and post authentic things?

• Many people are at home, working with their kids right next to them. This is a shared experience that creates empathy and a connection people can bond over.
• Develop training, make expectations to your team of what authenticity looks like, and provide opportunities for additional training each quarter or throughout the year.
• Companies should regularly touch base with their team on their digital culture, whether through Slack or a team chat, to engage and develop relationships.

Tacie’s final advice:

• Realize that things are not going back to the way they were.
• A digitally transformed culture is going to change the influence of your audience completely.
• Tacie’s major takeaway? Unseen is unsold. (We had to repeat it, just one more time.)
• To get in contact with Tacie, connect with her on LinkedIn or email her at [email protected].

This episode is brought to you in part by Skipio.

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder wrote by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

hubpspot.com/marketers

bluemangostudios.com