Can a set of eyes boost the clickthrough rates on your digital ads, or other content, by 12% or more? Well as you'll hear in this episode of the daily marketing podcast, the answer is definitely yes.There are some things that are very easily changeable about human nature. We've gone from wearing skins, to landing on the moon in a very short period of time, after all. However, there are some things that are not so easily removed from the human ecosystem, or from be un-wired out of our brains. Throughout human evolution, we've been hunted. Although it's not something that happens to us in our huge concrete cities, but not too long ago in relative terms, we all lived in the wilderness in hunter-gatherer tribes. And when this was the case, we had animals of all shapes and sizes wanting to eat us, quite regularly.Although this isn't happening anymore, the biological defence mechanisms that kept us alive all those years haven't left our DNA. And one of those defence mechanisms is looking out for a pair of eyes staring at us, because that possibly meant something wanted to eat us.Implementing this simple trick into your marketing campaigns - and especially your creative - can help boost the CTR rate of your content by up to 12% or more. Which is good reason to use it more often.Full details as always will be in today's episode.----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

Working with influencers can be great, especially if you use some of the tactics I mentioned in my previous video about micro-influencers. But how do you find the right influencers to work with?I mean, you could spend hours (or days) trawling Instagram or other platform, trying to find influencers manually. But if you do that, you'll likely need to know exactly who you're looking for, or spend a ton of time sifting through garbage in hashtags to find one piece of gold.This is where influencer search engines come into play, and are tools that I use regularly when trying to match up the right people with the right audience, to a client that may need them in a campaign.The three platforms I talk about in this episode are Influence.co, Upfluence, and Social Bakers, each with their own pros and cons. Two of them I use reasonably regularly, though one I don't for reasons you'll hear about in this episode.They all have their pros and cons, though fundamentally they do the same thing: they help you find influencers to assist with your marketing efforts, to get products in front of, or to promote your products and services to their audience.This isn't really a two-part episode, though it may help you if you check out yesterday's episode on micro-influencers first.----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

When it comes to using influencers for marketing, bigger is definitely always better, right? I mean... RIGHT?Well, nope. Not in my opinion anyway.By far the number one biggest mistake I see when companies and individuals branch out to start an influencer marketing campaign is the simple fact that they always target those with a ton of followers above all else, and shy away from anyone with small numbers. This in my opinion, isn't the way to go. Especially, if you only have a limited budget to work with.You see, as I talk about in this episode, sometimes targeting smaller influencers will get you better results. Sometimes in the industry, we refer to these as "micro-influencers", simply because they don't have an enormous audience, but still can reach and impact an audience.I would probably consider myself a micro influencer. I only have around 15K followers on Instagram at the time of this writing, I don't get huge brand deals (actually, any at all), and I'm more dedicated to building an audience via a podcast.However, despite this, I still make more than a full-time living creating content, and reaching (ie; influencing) an audience.There are three major reasons that I don't recommend using large influencers in your marketing efforts, which I'll cover in this episode. Some of them may be obvious (like the increased cost), though I'd say you may not have considered one of the other two. Hopefully. Maybe.----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

You probably wouldn't think that a West-German terrorist group from the 1970's could help you sell more stuff on the internet, right? Well, you'd be wrong.I mean, I'm not suggesting they will help you personally, but the term coined from this group's name will definitely do the trick. Anyway, I'm not going to cover why it's named after this group, as you'll have to check out the episode.In short, the Baader-Meinhof principle or philosophy describes how our brains are wired to notice something more, after the first time we've been exposed to it. Or, how when we're looking for something, we tend to see it more.For example - let's say you're looking to buy a new car. A Jeep Wrangler, for argument's sake (which is notably, the car I'm looking at buying right now in Iceland). They've always been around, but once your mind starts to focus on that car more, you'll see them around much more in real life.This is the Baader-Meinhof principle at work. You will notice more of the things you're trying to find, and objects or people you've come into contact with before, will be more noticeable to your brain.While not initially related to marketing, this principle definitely aligns with selling more products, services, and stuff in general online.In this episode I go into a couple of very specific tactics on how you can use it to your advantage, and how you may already be using it in your business without even knowing it.----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

In this continuation of yesterday's episode, I'm chatting about the second pillar in earning a living with a brand new podcast. And that is, getting on New And Noteworthy.(P.S. - In case you didn't check out yesterday's episode, make sure you do that first).Having a product ready for your brand new podcast is great, but what happens if you don't have any downloads? That's simple: you won't make any money.Of course, it's all well-and-good to say that landing yourself on the Apple New & Noteworthy charts is easy (because it isn't), but that's not to say there isn't a formula - or at least a few rules - that you can follow in order to have a higher likelihood of generating success.In a nutshell, it's all about downloads, subscribers, and reviews, which are three things I managed to absolutely nail when it came to setting up my very first podcast, Bio Alchemy.Listen good, and listen well, my students. Because hopefully in this episode, I'll illuminate for you how simple it can be to get on New And Noteworthy, albeit as I've said before, definitely not guaranteed.And remember, to get the full low-down on how I created a money-making podcast from day one, feel free to check out my podcasting university at http://pod.ax/ today.----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

Wanna start a new and profitable podcast? Yeah, so do I. Or should I say, SO I DID.Although you may have found me here after creating the Unsuckify podcast to help you with your marketing, what you may not know is that this isn't my first rodeo. Or should I say, my first podcast.As I mentioned in a previous episode, I created my very first podcast back in 2019, and launched it to the world to massive success. In fact, the launch of Bio Alchemy was so successful, that I generated a hair over $21,000 USD within the first 60 days after launching. Not a bad result, right?The thing is, I didn't know what I was doing at the time, really. It was my first foray into the world of podcasting. Although I had about a decade and a half of marketing experience under my belt, I hadn't yet ever launched a podcast, which is why what I achieved with Bio Alchemy was so profound.In this first episode in a two-part series, I'm going to be covering the two major factors that lead me to generating such a hefty income with a brand new podcast, and how you could potentially hope to do the same.And of course, if you want the details in full, you can check out my podcasting university at http://pod.ax/, where I go into a ton more detail.The second episode in this series will drop tomorrow, so stay tuned for that one!----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

Everyone runs Facebook ads. But let's face it, not everyone runs them successfully. Hell, even though I've been running ads on Facebook ever since Facebook ads were a thing, even I've lost money. And I still do to this day when testing campaigns. It's all a part of the process. If you've run any kind of Facebook ads, then you've likely purchased some kind of Facebook ads tool that's been designed to help you perform better on the platform. I've used a bunch, though unfortunately, many aren't worth a damn thing apart from putting some cash in their creator's pockets.Fortunately for all of us, some do actually work. And when it comes to targeting ads on Facebook, there's one I recommend above all. It all comes down to interest targeting, which is the way that the vast majority of us target new audiences on Facebook. The problem with interest targeting is that we're all competing for the same people, in the same tired, rinsed audiences. The tool in question - InterestExplorer.io - allows you to uncover less searched for but also less competitive audiences, that the vast majority of your competitors on Facebook likely aren't hitting. And with less competition it means your ad dollars will go further, meaning you'll generate a more positive ROI for your business. As I do mention in this episode, I have absolutely no affiliation with InterestExplorer, don't earn anything from recommending the tool, and aren't being paid to say this. I'm only basing this on my history of paying for a ton of pieces of software and programs, many of which are almost completely useless. Long story short, if you do any kind of Facebook advertising, get InterestExplorer. It's less than $100 USD, and I guarantee it'll return your investment in it many times, regardless of how much you spend on Facebook ads. PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemist Please make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week. If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

In yesterday's episode, I spoke about how using the colour red, or colours on the red spectrum, may help the content in your ads or other social posts perform better. And that's down to the fact that unlike most mammals, us humans have the ability to see colours in the red spectrum, where most can only see blue and green. However, although this may sound like a cure-all or failsafe when it comes to advertising yourself online, and you may be rushing out to brand everything in your life a neon red, unfortunately it's not as simple as that. As with all forms of online advertising, there are situations where this doesn't apply. And using red may work against you then advertising on certain websites. You see, we've been subconsciously trained to see colours used as brand colours on certain social media sites as advertising. And because of this, using a social platform's brand colour in your ads or content may result in it getting ignored more. For example, you're likely going to see a drop in your clickthrough rates when seeing primarily red images on YouTube and Pinterest, and when using royal blue on Facebook. We associate these colours with ads on these platforms, and 99.999% of the time, we don't even know we're doing it. PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemist Please make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week. If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.I go over this in more detail in this video, and what you need to keep in mind.

Colour is extremely important to the way we view and interact with content online, and so much of it is so hardwired into our mind, that there's no way we can avoid it. Take the way we automatically react to certain colours, for example. The colour red is unique to humans when compared to most other species in the mammal kingdom as to start, most mammals can't see it. And when it comes to red, there are some very specific reasons why we can see it, when most can't. Although some of it comes down to spotting danger, for a lot of the time it's in relation to our interactions with other humans, that likely came from the fact that we lost most of our hair, when some of our other cousins in the primate kingdom didn't. And herein lies the main answer. In many situation, especially when we're angry or aroused, we get more blood flow to the surface layers of our skin, which shows especially in our faces. And before we had language, this was a very important cue for us to pick up on. And you can use this to your advantage. Because we're hardwired to notice red more, as a broad rule the colour red will allow your online ads or marketing materials to stand out and be noticed in crowded situations, especially when you're competing against so many other pieces of creative online. There are a few situations however, where red won't be ideal. And a lot of this comes down to brand colour. And not to leave you hanging, but I'll speak about this in another episode tomorrow. PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemist Please make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week. If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.

If you've got your online marketing set up reasonably well, I'm sure you're running some form of paid ad campaigns, as well as email marketing. (If you're not though, I think you need to step things up!) When it comes to retargeting ad campaigns, you should be segmenting your audiences as much as possible. Commonly-used segmentations include those who have engaged with your content online, visited certain web pages, viewed your sales pages but not bought, and customer data lists. However, there's a very quick and easy tracking and segmentation option that takes seconds to implement, that I find many people overlook. Yes, we all know you can upload email addresses attached to your mailing lists as a targeted custom audience for your ad campaigns. However, what a lot of people don't realise is that you can embed your ad system tracking pixels directly into the emails you send to your list. Why this is so powerful, is that you can the create custom audience lists based on those who have interacted with specific email campaigns you've sent, and send remarking ad campaigns to people who have taken specific action like viewing an email but not clicking through, while excluding those who haven't. Why this is so powerful is that it enables the ability to create hyper-targeted ads to people who are part of a very specific audience, which is one of the best ways to drive sales in your advertising. PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemist Please make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week. If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.