Dive deep into the heart of the music industry with another enriching episode of "Industry Icons" on Triple M Homegrown. Host Matty O invites Michael Parisi, an industry veteran and host of the new podcast 'Vinyl Tap,' to demystify the complexities of today's ever-changing music landscape.

The Backstory

Michael Parisi's journey started at the promotions department of Warner Bros. in the early '90s, where he laid the groundwork for what would become a star-studded career. Listen as he takes you back to his early days of orchestrating promo gigs for the legendary Red Hot Chili Peppers on their seminal album, "Blood Sugar Sex Magik." Michael reminisces about his youthful excitement and the challenges of dealing with larger-than-life personalities like Flea and Anthony Kiedis. He even spills a bit of tea on a few borderline-outrageous stories that will make you wish you had backstage access back then.

A 30-Year Perspective

Fast forward to 2023, and Michael has an established legacy in marketing and A&R positions. He reflects on how the industry has evolved over the last three decades, focusing on the shift in emphasis away from live music and stage performances for budding artists. Michael passionately argues that if you can't command a live audience, your chances of making it big are slim. He elaborates on this by discussing what it truly takes to capture attention in today's digital-first era.

The Current State of the Industry

It's a different ballgame for emerging artists today. Michael details the unique challenges that artists now face, from navigating social media algorithms to understanding streaming metrics. However, his fundamental advice remains the same: maximum stage time and self-promotion are crucial. "It’s your job to build an audience no matter how. If it’s playing 50 dodgy acoustic gigs on a Tuesday night in Wesleyanne in Northcote, then so be it," he advises.

Stories and Anecdotes

Fans of Australian band Regurgitator will be riveted by Michael's experiences dealing with their enigmatic frontman, Quan, whose unconventional approaches to the industry have shocked him time and time again. Plus, don't miss the jaw-dropping backstage stories of playing pool with rock legends like The Rolling Stones and Rage Against the Machine.

A Game to Remember

To round off the episode, Michael plays an entertaining game of 'Write, Party, Dinner' featuring Aerosmith, Bruce Springsteen, and Oasis. Who would he choose to manage, party with, and invite over for dinner? His answers might just surprise you.

This comprehensive episode is not only a walk down memory lane but also a practical guidebook for anyone aspiring to carve a niche in the world of music. Tune in for an experience filled with invaluable lessons, industry secrets, and untold stories that only a seasoned professional like Michael Parisi can provide.

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