Strawberry Letter

Uplift: Workforce development. They help companies: Upskill employees for career advancement.


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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brenda Johnson.

CEO of Collaborative Training Company (CTC)

🧩 Main Topics Covered 🏢 What CTC Does

  • CTC is a professional services consulting firm focused on workforce development.
  • They help companies:
    • Upskill employees for career advancement.
    • Support new hires, especially those without traditional corporate experience.
    • Define what “fit” means in their organization and help new hires acclimate.

👥 Not a Staffing Firm

  • CTC does not do individual job placement or talent coaching.
  • They work with companies after hiring to ensure employee success and retention.
  • They partner with organizations that provide individual coaching.

đź§  Bridging the Corporate Culture Gap

  • CTC helps new hires from non-corporate backgrounds (e.g., warehouse, retail) adjust to corporate environments.
  • They use mentorship programs and employee resource groups to support retention.

🤖 AI and the Future of Work

  • Brenda sees AI as a tool, not a replacement for human creativity.
  • She emphasizes the importance of adding a personal touch to AI-generated work.
  • AI may replace some jobs, but it also creates new roles in programming, maintenance, and oversight.

🎓 Rethinking the Four-Year Degree

  • Many companies are removing degree requirements to widen their talent pool.
  • Brenda helps companies:
    • Reevaluate outdated job descriptions.
    • Focus on skills-based hiring.
    • Identify core competencies rather than relying on degrees.

🌍 Diversity, Equity, and Inclusion (DEI)

  • Brenda challenges the narrow view of DEI as only race and gender.
  • She expands the definition to include:
    • Neurodiversity (e.g., autism)
    • Generational diversity
    • Accessibility needs
    • LGBTQ+ inclusion
  • She stresses that companies that embrace true diversity will thrive, while those clinging to outdated models may struggle.

đź’ˇ Key Takeaways

  • Mentorship and support are critical for retention and success.
  • AI is a complement, not a replacement, for human insight.
  • Skills-based hiring is the future—degrees are not always necessary.
  • True diversity is broad and essential for business success.
  • Systemic change requires questioning legacy practices and recruiting strategies.

đź”— Contact Info

  • Website: ctcdui.com
  • LinkedIn: Collaborative Training Company

#SHMS #STRAW #BEST #AMI

See omnystudio.com/listener for privacy information.

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