Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on services that Real Estate Media companies may want to offer. From aerials to floorplans to virtual twilights, they dip their toes into some of the controversies and pluses of offering these services. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Producer Chelsea's re-branded IG page is @feedingbeautiful.

Check out the IG of @in1viewmedia to see some examples of their video content directed towards Realtors.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes are high, as this MegaDeal would supercharge the growth of the company and fortify finances heading into the slow season. In the second half of the show they talk about some other ways Real Estate Photographers can get higher value deals. First up is trying to secure brokerage-level contracts, where you can lock in whole offices who will always use your services. The guys also discuss plusses and minuses of subcontracting services for other real estate photographers or other types of companies. THEN, they talk about the ultimate BIG DEAL as they recount a recent experience of a larger real estate media company making an offer to BUY Upmarket Media. Did they accept the offer? They lay it all out for listeners before ending with their Action Items for this episode.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com.

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.

Brian walks us through why scaling Real Estate Media companies might want to think about expanding their client bases to include commercial and retail clients.They also get into the details on Brian's upcoming workshop in Las Vegas as a part of PMRE. Brian lays out a ton of knowledge in the episode and it's truly an honor to have him on the podcast! Reed and Brian end the show by giving out their action items!!!!!

Follow Brian on Instagram and listen to Shooting Spaces wherever you listen to podcasts!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a salesperson to go out and do the sales work that Reed and Mark have been slacking on doing. In the social media sidebar, Reed offers up an Instagram life-hack that quickly goes off the rails. In the second half of the show, the group debates buying an FPV drone and offering a new video product. Then the three talk about about where they are personally with the business and what they want in the future, before laying out their Action Items.

Soak up the food and Italy vibes on Chelsea's Instagram @feedingbeautiful.

Try out Openphone and get $20 in credit using this link: https://openph.one/referral/hTpGaEl

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transforming your business. Jeff also lays out the triangle theory of marketing and stresses the importance of continual marketing marketing marketing. Don't miss the Social Media Sidebar where Reed throws serious shade at Jeff's "website." The second half of the show gets into mindset and goals. Reed and Jeff have a sometimes emotional conversation about Upmarket's journey and what traits entrepreneurs need to have in order to start scaling their businesses successfully. Jeff also talks about why diversifying your client base is potentially a smart move for REP businesses. They end the show by giving out their action items!!

If you must, check out @jeffalkazianasleep and his time portal website, Alkazian.com.

Also, follow the Upmarket Podcast on your 2 favorite(?) social media platforms, Instagram and Facebook!!!!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sets aside his blatant conflict-of-interest and ends up having a blockbuster information-packed talk with Branick Weix, the CEO of Aryeo (and Upmarket Podcast Presenting Sponsor.)

Branick is one of the most thoughtful people in the RE Media ecosystem and it shows in the this podcast. In addition to previewing his "State of the Industry" presentation at PMRE, he drops insight after insight, and gives us a bunch of fascinating stats and nuggets. Branick is also really good-natured and puts up with Reed giving him a hard time for the whole episode. :) Reed and Branick end the show by giving out their action items!!!!!

Register or find out more about PMRE 2022 at https://www.pmreconference.com.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 (or 17.5!?!?!?!) free bonus listings with any new account.

Employees are the backbone of any business looking to scale. In this episode Reed and Mark detail how Upmarket Media has gone about building their team and detail the different experiences of hiring through their network vs. casting a wide net with public job postings. They also chat about how to manage employees once you find them, focusing on how to make your employees feel like they're in an environment where they can grow and stress how important it is for your staff to feel valued and appreciated. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Enrich your life and follow Chelsea, Upmarket's resident influencer, on IG @chelsfroehlich.

Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing business and what your competitors are charging. In the second half of the show, Producer Chelsea drops in as the guys talk about strategies for pricing packages and add-on services as well as how you can really tell when your prices are too low. Then, Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow Upmarket Podcast on Instagram and Facebook!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

It's all about efficiency on this Upmarket Pod! In the first half of the show Reed and Mark detail the changes and strategies that Upmarket Media have implemented to cut down on time spent at properties while not sacrificing (too much) quality. Then, the guys break some "huge" podcast news in the Social Media Sidebar. The last half of the show is devoted to workflows on the admin side of things, with a bit of focus on how Upmarket's current system of invoicing is hurting the business. Producer/admin Chelsea drops in to add context to the changes being made to increase efficiency. Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow Upmarket Podcast on Instagram and Facebook!

Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed has a quick chat with the PMRE showrunner, Brandon Cooper, who fills us in on the crucial details about this year's conference.

Then, Reed has a more substantive talk with The Grove Studio's Natalia Robert, the host and sponsor of this year's Ladies' Luncheon at the conference. Natalia is a sharp advocate for inclusion and diversity in interior photography and is able to offer a ton of insight about how and why RE Media businesses should keep diversity top of mind when scaling their businesses. Natalia also offers practical tips on how to help keep employees (especially women) safe when in the field shooting real estate and gives out a great Instagram hack as her Action Item at the end of the show. We love Natalia and Brandon and are excited to offer these fun and interesting interviews to help get everyone excited for PMRE!

Register or find out more about PMRE 2022 at https://www.pmreconference.com.

Check out Natalia Robert and the Grove Studio, an amazing resource for women in Real Estate and interior photography!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.