Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media. They talk about the ups and downs of the last year... from having superstar employees, to navigating sluggish sales, and how they've been pivoting their marketing language to account for broader real estate market conditions. They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media. They go into detail about several of the first concrete steps they took to begin the process of scaling their business.... from hiring administrative help, to aligning their processes and systems. Then they discuss what some the immediate benefits to scaling have been and how they've been able to restore some semblance of work/life balance. They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Trailer for the upcoming podcast Upmarket: The Business of Real Estate Photography & Media, produced by Upmarket Media.