RevLabs by PriceLabs

US Holiday Market Highs & Lows: 2025–2026 Demand Breakdown


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“I know that Christmas time is the time that we all pump up our rates, but for this year we might need to be more conservative.”


In this episode of Revenue Radar on RevLabs by PriceLabs, Becca (Madigan) Greenawalt is joined by Emily Pattillo and John An to break down the top-performing and bottom-performing US markets for the upcoming holiday season. Using real booking data and on-the-ground insights, the trio walks through what’s driving slower demand in some destinations — and surprising strength in others.


From Cocoa Beach’s snowbird-driven softness to Park City’s shifting ski-season pacing, this episode gives revenue leaders a clear view of where booking windows are compressing, where rates are misaligned with demand, and how large portfolios can still capture late-stage revenue.



🎙 Speakers:

Emily Pattillo – Partner, REVZEN & Co-Founder, RevProf

John An – Founder & CEO, TechTape

Becca (Madigan) Greenawalt – Solutions Consultant, PriceLabs


✅ Key Takeaways

  • How booking windows are shifting across winter markets and why
  • What’s behind underperformance in snowbird destinations — and how to adjust pricing and stays accordingly
  • How to avoid far-out rate anchoring mistakes that force last-minute discounting
  • What operators pacing ahead should do differently from those pacing behind



📊 Designed for revenue and portfolio managers overseeing large Short Term Rental portfolios, this session delivers data-backed insights and real-world strategies to help you prepare for the upcoming season.



To learn more, visit https://www.pricelabs.co

Thinking of giving it a try?Sign up for a free 30-day trial at https://pricelabs.co/users/sign_up


👉 Subscribe to #RevLabsByPriceLabs for expert insights, booking data breakdowns, and advanced pricing strategies for large-scale operators.


#RevLabs #PriceLabs #RevenueManagement #VacationRentals #DynamicPricing #shorttermrentals

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