The Sales Podcast: Interview with Ian Rowland | Mastering Cold Reading for Sales and Influence

In this episode of The Sales Podcast, I’m joined by Ian Rowland, renowned author and expert on cold reading, to discuss his book The Full Facts of Cold Reading.

Ian breaks down the art of cold reading, a powerful communication technique that can be applied to sales, negotiations, and relationship-building. Discover how to use cold reading to gain insights into others, build rapport, and enhance your influence in both personal and professional settings.

What You’ll Learn in This Episode:

• The fundamentals of cold reading and how it works

• How cold reading techniques can improve your sales conversations

• Ethical considerations of using cold reading in business and everyday life

• Practical examples of cold reading in action

About Ian Rowland:

Ian Rowland is an expert in cold reading, persuasion, and influence. He is the author of The Full Facts of Cold Reading, the definitive guide to understanding and mastering this fascinating skill. Ian’s work has helped professionals in various fields—from sales to entertainment—hone their ability to connect with others and understand human behavior on a deeper level.

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