Friendship IRL: Real Talk About Friendship, Community, and What It Actually Takes

Using Data to Manage the Friendship Mental Load With Mark Houghton


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When was the last time you just called a friend because you wanted to talk?

We carry these super computers in our pockets, but sometimes, using them to stay in touch feels more complicated than ever. There are some people we can ring spontaneously. Others require multiple rounds of scheduling.

This episode is about the gap between wanting to stay connected and actually doing it. Today’s guest Mark Houghton, doesn’t just relate to this problem; he decided to solve it by creating the SoonCall app, which tracks connections and reminds you when it’s time to reach out. 

Here, Mark and I dive into the complexities of staying in touch. What I love most about our conversation? Mark has normalized something we’ve all been feeling guilty about: the mental load of maintaining modern friendships, and how some of us need a little extra help.

Intrigued by SoonCall? Mark has created a special offer for Friendship IRL listeners with six months of free access to SoonCall pro. 


In this episode you’ll hear about:

  • How the SoonCall app was created out of Mark’s own personal need to manage long-distance friendships
  • Features of SoonCall, from tracking calls to reminding us of birthdays and important dates
  • Having open conversations with our friends about how they feel about different kinds of connection, including spontaneous calls
  • Using SoonCall and other tools as ways to support (not replace!) personal interactions
  • The exclusive SoonCall offer for Friendship IRL listeners: six months of free access to SoonCall Pro


Resources & Links

More on friendship goals: listen to Episode 23, where I talked about my personal friendship goals, or Episode 60, where I dive into why friendship goals matter and how to make them.

Be sure to read Good Friends: Bonds That Change Us and the World by Priya Vulchi and her first book, Tell Me Who You Are: Sharing Our Stories of Race, Culture, and Identity, which she wrote with Winona Guo.

Like what you hear? Visit my website, leave me a voicemail, and follow me on Instagram and TikTok!

Want to take this conversation a step further? Send this episode to a friend. Tell them you found it interesting and use what we just talked about as a conversation starter the next time you and your friend hang out!


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Friendship IRL: Real Talk About Friendship, Community, and What It Actually TakesBy Alex Alexander

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