The Content Byte

Using evergreen marketing to avoid slow seasons as a freelancer - with Prerna Malik


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This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about:

  • Mistakes freelancers make with their marketing
  • How to create a constant flow of work
  • The power of storytelling in email marketing
  • Creating packages and using them to grow your business
  • Finding clients in slow times
  • ...and how to work with your spouse!

Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/

Follow them on Instagram https://www.instagram.com/contentbistro/

And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co

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The Content ByteBy Rachel Smith

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