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The world is now familiar with QR Codes, so why not use them in your marketing while they are hot? 

But where should you use them?

• On equipment in your practice - can lead to a written article on your website or a video of you using it. 
• Link to Google Reviews 
• Additional information in hardcopy newsletters, as traditional links will not work.  
• On Your Business Cards...more info on your business, or it could link to a video about YOU. 
• Written Reports to Professional Referrers – further information about a specific condition or the equipment used. 
• Recalls & Reactivation Letters to Patients – could link to further info on your website on what’s involved or another video. 
• Add to orthotic treatment plans - link to how your orthotics are made (pretty cool)
• Add QR codes to videos 

Think about times when you would like your patient to know more about what you do but:

• You have limited time 
• You have limited space (in a letter, brochure, etc)
• Or it links to something you want them to do NEXT. 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing