Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis. Show Notes

Connect With: 

• Daniel Moreno Dugarte: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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