Bird & Blend Tea Co. founder Krisi Smith shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.

Using Your Customer Base to Crowdfund, Rebrand, and More

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Jolie founder Ryan Babenzien built an eight-figure business in just two years, selling a viral filtered showerhead to improve customers’ hair and skin.

This Founder’s Shower Idea Became a Viral Sensation

Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business.

The Product Launch Strategy That Earned Glamnetic Millions

During the last few hours of opening day, the Cozey team reflects on how far they've come.

Road to Retail: Connecting the Dots

The humanitarian company LifeStraw found e-commerce success with its water filters made for outdoor, home, and travel use.

A Consumer Product That Helps Fund Humanitarian Projects

It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail.

Using Your Customer Base to Crowdfund, Rebrand, and More

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