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In this episode of UX Leadership by Design, host Mark Baldino speaks with Harry Max, author of the book "Managing Priorities: How to Create Better Plans and Make Smarter Decisions". We discussion the importance of intentional prioritization, particularly in complex organizational settings. Harry explains that while many people think they are good at prioritizing, most struggle when faced with dynamic and adaptive environments. He introduces his DEGAP process model (Decide, Engage, Gather, Arrange, Prioritize), which offers a structured approach to prioritization, ensuring that decisions are made based on the best possible options. The conversation also touches on the challenges of gaining team and organizational alignment and the significance of making prioritization a deliberate and strategic activity.

Key Takeaways:

• Prioritization Needs Intentionality: Successful prioritization requires a structured approach, especially in complex organizational settings.
• DEGAP Process Model: The DEGAP model (Decide, Engage, Gather, Arrange, Prioritize) provides a comprehensive framework for effective prioritization.
• Importance of Strategic Alignment: Aligning teams and gaining executive support are crucial for the success of any prioritization effort.
• Recognizing the Need to Prioritize: The first step is deciding whether prioritization is necessary in a given situation, considering the potential benefits and risks.
• Prioritization as a Skill: While people may be good at prioritization in simple environments, complex settings require more refined methods and tools.
• Outputs vs. Results: Focus on achieving better results by selecting the best possible options rather than just prioritizing tasks.
• Avoiding Pitfalls: Without intentional prioritization, organizations risk making decisions that do not align with their strategic goals, leading to inefficiencies.
• Scalability of Prioritization: Effective prioritization processes can scale from individual teams to entire organizations.
• Designing for Flexibility: The prioritization process should be adaptable to different contexts, stakeholders, and organizational needs.
• Building Consensus: Engaging all relevant stakeholders in the prioritization process ensures that the outcomes are understood and supported across the organization.

Chapters

• 00:00 Introduction and Background
• 05:19 The Importance of Prioritization
• 11:39 Prioritizing Prioritization
• 19:43 The DEGAP Process Model
• 22:19 Aligning Teams and Achieving Organizational Success
• 29:23 Gaining Executive Alignment and Getting Traction

Links:

• 20% Discount Code to Buy the book "Get the book - Managing Priorities: How to Create Better Plans and Make Smarter Decisions".  Use Code "UXLBD" during checkout at: https://rosenfeldmedia.com/books/managing-priorities
• Hary on LinkedIn: https://www.linkedin.com/in/harrymax
• harrymax.com

• Connect with Mark on LinkedIn
• Fuzzy Math - B2B & Enterprise UX Design Consultancy

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In this episode of UX Leadership by Design, Mark Baldino, co-founder of Fuzzy Math, speaks with Evan English, Vice President of Design and User Research at American Express. Evan shares her journey from product management to UX leadership at Amex, where she has spent 15 years. She highlights the company's significant investment in leadership training and development, which has allowed her to build a strong design leadership team from within the organization. They discuss the importance of aligning design work with business value, the challenges and rewards of building a mature design system, and the strategic role of information architecture in delivering business results.

Key Takeaways:

• Leadership behaviors, such as communication, collaboration, and empathy, are crucial for UX leaders.
• Designers possess unique qualities that make them great leaders, including empathy, active listening, storytelling, and systems thinking (dot connectors).
• Shared goals with product partners and design maturity goals are important for driving business value.
• Information architecture and design systems play a critical role in supporting the evolving business needs.
• Measuring metrics and setting goals are essential for tracking the impact of design efforts and improving customer satisfaction.

• Connect with Mark on LinkedIn
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In Episode 7 of Season 2 of UX Leadership by Design, host Mark Baldino chats with Mike LaVista, CEO and Founder of Caxy, a digital transformation constancy. They explore the importance of clear goals, change management, and mitigating risks for successful transformations. They also highlight the need to involve customers in the process and consider future-proofing these systems. The conversation emphasizes the importance of building a strong business case, prioritizing pain points, and introducing new features to drive adoption. They explore the importance of legacy app modernization, and the practical steps organizations can take to mitigate risks associated with these transformations.

Key Takeaways:
Definition and Impact of Digital Transformation: Digital transformation involves a comprehensive integration of digital technology into all areas of a business, fundamentally changing how organizations operate and deliver value to customers. Mike emphasizes that it's not just about technology, but also about driving change that enhances business performance and sustainability.

Challenges of Legacy Systems: Legacy systems often pose significant challenges due to their outdated technologies and architectures. Both speakers discuss the complexities involved in modernizing these systems, including the risks of disrupting operational continuity and the difficulty in managing change among stakeholders.

Risk Mitigation Strategies: The discussion highlights the importance of a proactive approach to risk management. Mike suggests that addressing potential pains before they turn critical and involving key stakeholders early in the process are crucial steps in mitigating risks.

Change Management as a Key Success Factor: Effective change management is critical for the success of digital transformation initiatives. Mike points out that organizations must focus on managing both the technical aspects of the change and the people side, ensuring that all employees are on board and aligned with the new direction.

Future-Proofing Through Incremental Improvement: Both speakers agree that future-proofing business technology requires not only replacing old systems but also continuously improving and updating new systems. They discuss strategies for making incremental improvements that allow organizations to adapt to future needs without extensive rework.

The Role of Leadership in Transformation: Leadership plays a pivotal role in driving digital transformation. Leaders must not only endorse technological change but also foster a culture that embraces continual learning and adaptation.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaellavista/
Mike's Article: The 7 Stages of Digital Transformation: https://www.caxy.com/blog/the-7-stages-of-digital-transformation-in-business

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In Episode 6 of Season 2 of UX Leadership by Design, host Mark Baldino chats with Bridget McMullan, Director of Technology Innovation at Elevance Health, about the intersection of artificial intelligence (AI), user experience design, and product management. They dive into the critical role of human creativity and critical thinking in effectively integrating AI into product development and design processes. Bridget shares insights from her diverse background in product development and her teaching experiences, highlighting practical examples of AI applications. The conversation also touches on ethical considerations, potential biases, and the importance of human intervention in AI's development and implementation. Whether you're a designer, product manager, or simply an AI enthusiast this episode explores the transformative potential of AI in creating innovative, user-centered design solutions.

Key Takeaways:

AI and Human Creativity in UX Design: The integration of artificial intelligence in user experience design highlights a unique overlap where AI enhances human creativity, leading to the development of innovative solutions that blend the best of technology and human insight.

Human-Centered Design in the Age of AI: Despite the transformative potential of AI, the core principles of human-centered design remain paramount. This approach ensures that design solutions prioritize user-friendliness, intuition, and ethical responsibility, keeping human needs and values at the forefront.

Ethical AI Use and Bias Prevention: The ethical integration of AI in design practices emphasizes the importance of bias prevention and aligns technological advancements with human values, ensuring that AI serves the genuine needs of users.

Evolving Role of AI in Product Development: Artificial intelligence is increasingly shaping the future of product development, introducing new methodologies that streamline the design process and encourage innovation, thereby transforming how products are conceived and brought to market.

Critical Thinking and Human Insight in AI Implementation: In the implementation of AI-driven solutions, critical thinking and human intervention play crucial roles, ensuring that technology is applied in a manner that is both practical and deeply attuned to user needs.

Navigating the AI Landscape in Design and Technology: As AI continues to evolve, understanding its impact on design and technology becomes essential. This encompasses both the benefits and challenges of AI, highlighting how it can enhance user experiences while also presenting new considerations for designers.

Connect with Bridget on LinkedIn: https://www.linkedin.com/in/bridgetmcmullan/

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In Season 2, Episode 5 of UX Leadership by Design, Mark Baldino is joined by Pooja Vijay Kumar from Autodesk to discuss the transformative shift from product-centric to platform-centric design. Pooja shares her journey and the strategic importance of breaking down complex systems into atomic elements for better communication and understanding. The episode highlights Autodesk's approach to supporting a myriad of products and features while maintaining a cohesive infrastructure. The conversation offers practical advice for designers, product managers, and technologists navigating the evolving landscape of design. Tune in to learn about the future of design and how to thrive in a platform-centric environment.

Key Takeaways:

Shift to Platform-Centric Design Thinking: The episode underscores the essential transition from product-centric to platform-centric design, emphasizing the need for designers to adopt a mindset focused on creating systems that support multiple products and services. This shift involves breaking down complex systems into atomic elements for clarity and effective communication.

The Role of Strategic Questioning and Business Acumen: Designers are encouraged to ask pertinent questions to grasp the business value of their projects fully. Understanding and articulating the business context of design work is highlighted as a crucial skill for influencing decision-making and asserting the strategic importance of design in achieving business objectives.

Navigating Organizational Dynamics for Impact: The discussion on entering and exiting "the right rooms" metaphorically speaks to the importance of designers positioning themselves in situations where they can significantly impact and participate in crucial decision-making processes. It's about finding the balance between contributing value and seeking opportunities for meaningful involvement in strategic discussions.

Innovations in Platform Content Design: Pooja Vijay Kumar shares insights into the unique challenges and approaches in platform content design, including crafting language and metaphors that anchor user experiences. This involves a sophisticated understanding of data models, concepts, and the transition from legacy systems to more granular, data-centric approaches.

Future Directions in Design: The conversation points towards the future of design, stressing the importance for designers to equip themselves with platform-centric thinking, strategic questioning, and an understanding of business value to navigate the evolving landscape of technology and design effectively.

Connect with Pooja on LinkedIn: https://www.linkedin.com/in/poojavijaykumar/

Pooja on ADPList: https://adplist.org/mentors/pooja-vijay-kumar

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In Episode 4, Season 2 of "UX Leadership By Design," Denise Tilles discusses the critical role of product operations in scaling businesses and enhancing product development. She underscores the necessity of integrating product and design teams with a strong emphasis on leveraging data and research operations to drive impactful business results. Denise targets a broad audience for the book, including product managers, VPs, CPOs, and CEOs, to emphasize the universal benefit of adopting product operations frameworks. Key insights include the essential nature of operationalizing product teams, the significance of data in refining product strategy, and the importance of cross-functional collaboration for effective operationalization.

Key Takeaways:

• Data-Driven Insights: The transformative impact of integrating data analysis into product management to uncover revenue opportunities and drive strategic decisions.
• Operationalizing Product Management: Identifying signs for the need to formalize product operations within growing organizations to enhance alignment and efficiency.
• Broad Audience Engagement: The importance of product operations for a range of professionals from product managers to CEOs, highlighting its cross-functional relevance.
• Value of Collaboration: Emphasizing the synergy between product, design, and technology operations to foster a cohesive and effective operational framework.
• Learning and Growth: Encouraging a culture of continuous learning and adaptation within product teams to remain agile and responsive to market demands.
• Strategic Alignment: The crucial role of product operations in aligning product development efforts with overarching business goals and customer needs.
• Resource Optimization: How product operations can help in prioritizing and efficiently utilizing resources, especially in times of economic constraints.
• Cross-functional Communication: Facilitating better communication and collaboration across departments to ensure a unified approach to product development and business strategy.
• Empowerment through Education: The potential for operational roles to educate and empower teams in research and data literacy, enhancing their ability to contribute to product success.
• Focus on Value Creation: Reiterating the core objective of product management and operations as the creation and delivery of value to customers and the business alike.

Chapters
00:00 Introduction and Background
03:13 Discovering Product Operations
04:26 Defining Product Management
05:29 Target Audience for the Book
08:14 When to Operationalize Product Teams
10:36 The Role of Data in Product Operations
18:09 Overlap and Collaboration with Other Ops Teams
22:03 Aligning Design and Product for Operationalization
23:45 The Importance of Research Ops
26:00 Collaboration between Design and Product
28:23 Talue of Product Operations

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Welcome to Episode 3 of Season 2 of UX Leadership By Design. In this episode, Mark speaks with Mollie Cox, Director of Product Design at Fleet.io and Adjunct Professor at the University of Nebraska-Lincoln. Mollie shares her career journey and the connection between her early career, playing hopscotch, teaching, and leadership style. She emphasizes the value of teaching practical skills. Mollie also discusses the concept of radical softness, using our emotions as a strength and not a weakness. She also explains how she carves out time for growth and mentorship within her design team, aligning individual goals with organizational goals. Mollie's commitment to designer growth is evident in her approach to leadership and mentorship. All leaders can learn a tremendous amount from Mollie's leadership style and ethos "Grow my people".


Takeaways

• Teaching practical skills is important in design education to bridge the gap between theory and real-world application.
• Radical softness in leadership involves being open, authentic, and transparent, while empowering team members.
• Aligning individual goals with organizational goals helps create a sense of purpose and growth within the team.
• Carving out time for growth and mentorship is crucial for talent retention and development.

Topics covered

• Radical Softness in Leadership - Discusses the concept of using emotions as strengths in leadership and management.
• Design Team Growth and Mentorship - Covers strategies for personal and professional development within design teams.
• Aligning Goals with Organizational Objectives - Explores how individual aspirations can support broader company goals.
• Teaching Practical Skills in Design - Highlights the importance of practical education in bridging the gap between theory and application.
• Emotional Intelligence in Design - Addresses the role of emotional awareness in design leadership and teamwork.
• Career Development in Product Design - Provides insights into navigating career paths and advancement in the design field.
• Challenges in Design Education - Discusses the obstacles and rewards of teaching and learning design.
• Empowerment through Transparent Leadership - Examines how openness and authenticity foster team empowerment.
• Applying Classroom Learnings to Professional Work - Shares examples of translating academic concepts into workplace solutions.
• Retention and Talent Development - Looks at the importance of nurturing talent for long-term retention and team success.

Links

• Mollie on Linkedin: https://www.linkedin.com/in/molliecox/
• Mollie mentoring on ADList https://adplist.org/mentors/mollie-cox
  
  
  

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The title says it all -- we cover a ton in Season 2, Episode 2 of UX Leadership By Design, as Mark Baldino talks with Shan Shen, a Principal UX designer at Custom Ink. Shan shares her background in design and her transition to a leadership role as they discuss the challenges designers face in a remote work environment and the importance of creating support systems. Shan shares tips for designers and leaders in navigating difficult situations and emphasizes the need for designers to understand the language of business and focus on delivering value. We'll say it again -- value is the love language of business.

Takeaways

• Transitioning from a designer to a leadership role takes time and involves understanding one's unique design skills and how they can create impactful experiences.
• Creating a support system and fostering open communication is crucial for designers, especially in a remote work environment.
• Designers and leaders should focus on listening, empathy, and understanding to navigate difficult situations and support team members.
• Designers need to embrace the language of business and communicate in terms of value to have a strategic impact in organizations.

Topics Covered:

• Transition from Designer to Leader
• Challenges of Remote Work in Design
• Integrating Business Strategy with Design
• The Role of Empathy in Design
• Strategic Decision Making in Design
• Balancing Self-Care and Professional Growth
• Influences of Design Thinking on Business
• Speaking the Language of Business
• Leadership Skills in the Design Industry
• Creating Value through Design

Links:

• Shan on LinkedIn - https://www.linkedin.com/in/shanshen1/
• Shan on ADPList - https://adplist.org/mentors/shan-shen

• Connect with Mark on LinkedIn
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Welcome to Season 2 of UX Leadership by Design. In this episode, we talk to Bryn McCoy, a seasoned UX design leader, who shares her journey from a maker in tech to a design leader. Bryn emphasizes the importance of collaboration between product and design teams, addressing challenges in the tech industry, and the need for innovation in times of uncertainty. Bryn also highlights the significance of maintaining creativity and motivation within teams and stresses the importance of personal and cultural growth. The episode covers various topics including the transition from making to leading, collaboration strategies, and maintaining team motivation amidst challenges, ending with recommendations for further resources.

Takeaways

• Collaboration between product and design teams is crucial for successful projects.
• Innovation is necessary, even in challenging times, and can involve retooling existing infrastructure.
• Leaders should prioritize personal and cultural growth to maintain creativity and motivation within teams.
• Taking time for self-care and giving oneself grace is essential for effective leadership.
• Cultivating vision and voice is key to inspiring and leading teams in innovative endeavors.

Topics Covered

1. UX Design Team Collaboration
2. Innovation and Creative Design
3. Challenges & Growth in UX Leadership
4. Motivating Creative Design Teams
5. Resilience in Design Leadership
6. Synergy with Product Leadership
7. Strategies for UX Leadership
8. Cultural Dynamics in UX

Links:

• Bryn McCoy on LinkedIn: https://www.linkedin.com/in/brynmccoy/
• https://brynmccoy.com/
• Mineral -Professional Coaching & Training: https://madebymineral.com/Professional
• Aware: The Science and Practice of Presence--The Groundbreaking Meditation Practice by Daniel Dr. Siegel: https://www.amazon.com/Aware-Practice-Presence-Groundbreaking-Meditation/dp/1101993049
  
  

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In this episode, we explore design leadership and entrepreneurship with Cameron Ridenour, Chief Design Officer of CoNote. Cameron brings listeners into the process of novel product design - highlighting the intricate journey of aligning user requirements with a company's strategic goals. Mark and Cameron discuss transitioning from a traditional design roles to a co-founders and product leaders.

This is a great episode for UX Design leaders who are interested in strategies for harmonizing often conflicting aspects of product development. Through practical, real-world examples, listeners gain an understanding of how to maintain a clear and consistent product design direction, even when faced with varying user feedback or short-term opportunities from stakeholders.

TOPICS:
1. Non-Traditional Paths to Design Leadership
2. The Evolution of UX Research Tools
3. Balancing User-Centric Design with Commercial Viability
4. The Role of UX in Product Development at Startups
5. Managing Technical Debt in UX Design
6. User-Centered Design Across Different Mediums
7. Building a Cohesive Design Team
8. UX Leadership and Positive Team Culture
9. AI in UX: Enhancing Research and Synthesis
10. Tools and Strategies for Effective Research Synthesis


LINKS:
Cameron Ridenour on LinkedIn: https://www.linkedin.com/in/voltronfutura/
CoNote: www.conote.ai
Don't Make Me Think by Steve Krug : https://sensible.com/dont-make-me-think/
Fuzzy Math: fuzzymath.com
Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

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