UX Leadership By Design

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EPISODE DESCRIPTION:
UX design leader Maria Giudice joins host Mark Baldino to discuss the core qualities that UX leaders need to become effective change agents. Drawing from three decades of experience, Maria underscores the significance of integrating design principles into leadership roles, enabling anyone to champion change.

Maria's approach, outlined in her book Changemakers: How Leaders can Design Change in an Insanely Complex World focuses on empathy, shared goals, and effective communication, making it accessible for both designers and non-designers alike. 

TOPICS:
1. Changemaker Approach in UX Leadership
2. Change Management
3. Building Trust and Vision
4. Empathy and Collaboration
5. Strategies for UX Leaders
6. Art of being a Changemaker


LINKS:
Rise of the DEO, Leadership by Design: https://www.amazon.com/Rise-DEO-Leadership-Design-Voices/dp/0321934393
Changemakers: How Leaders can Design Change in an Insanely Complex World: https://www.amazon.com/Changemakers-Leaders-Design-Insanely-Complex/dp/1959029142
Maria on LinkedIn: https://www.linkedin.com/in/mariagiudice

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• Fuzzy Math - B2B & Enterprise UX Design Consultancy

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In this UX Leadership by Design podcast episode, host Mark Baldino of Fuzzy Math talks with Alfred Kahn, an experienced design leader and author. They discusses navigating complex problem spaces, infusing consumer-grade UX principles into enterprise design, and strategies for collaborative success between the "tripod" - design, product, and engineering. This episode is a valuable resource for UX Design leaders looking to better understand how to shift design's role within an organization, emphasizing metrics, research, and effective communication, and aligning teams with strategic objectives.

Topics:

• Creating Collaborative Environments
• Evolving Role of Design
• Building Successful UX Teams
• Building Alliances
• Effective Design Leadership
• Usability Testing as a Gateway to Enhance User-Centric Design
• Design Metrics and Value
• Evolving Role of Design in Organizations

Links:
Alfred on LinkedIn: https://www.linkedin.com/in/alfredkahn

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Welcome to the "UX Leadership by Design" podcast, hosted by Mark Baldino, Co-Founder of Fuzzy Math. In Episode 6, we have the pleasure of featuring Santiago Viteri, the Associate Director of UX and Digital Accessibility Standards of the UX Center of Excellence at Bristol-Myers Squibb. Join us as Santiago shares his inspiring journey of helping shape a UX Center of Excellence within a large organization, emphasizing the significance of credibility and problem-solving through a user-focused approach. Discover the pivotal role he sees for digital accessibility and the "shift left" mentality in creating inclusive and user-friendly designs right from the start. Don't miss this insightful conversation on UX, accessibility, and the art of design with a science-driven mindset. Gain valuable insights for building successful UX teams and fostering a culture of innovation.

Topics:

• Design Thinking for Healthcare
• Agile Approach for Digital Accessibility
• Product Development & UX Strategy
• Measuring UX Impact
• Accessibility Compliance
• Digital Accessibility
• Shift Left Mentality
• Inclusive Design
• Building Successful UX Teams

Links:

• Santiago on LinkedIn: https://www.linkedin.com/in/santiagoviteri/
• IAAP Certified Professional in Accessibility Core Competencies (CPACC) credential: https://www.accessibilityassociation.org/s/certified-professional
• Google HEART framework:  https://www.interaction-design.org/literature/article/google-s-heart-framework-for-measuring-ux
• System Usability Scale (SUS): https://www.usability.gov/how-to-and-tools/methods/system-usability-scale.html

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 In this episode of the "UX Leadership by Design" podcast hosted by Mark Baldino of Fuzzy Math, Greg Thomas, Director of User Experience at TaxSlayer, shares how his team captures user data at specific times to make data-driven decisions and presents a strong case to executives, business owners, and product leaders. By using a one-question survey with a one-to-seven scale (Single Ease Question or SEQ) , they prioritize fixes in the backlog and give users a voice without adding any overhead to the team. This episode is a valuable resource for UX design leaders seeking insights into capturing customer data and making better decisions.

Topics Covered:

- Making data-driven decisions in UX design

- Benefits of user-centered design for business success

- Importance of data capture tools and user feedback in UX design

- Understanding and using Single Ease Question (SEQ) Scores to improve UX design

- Prioritizing fixes and challenges in UX design

- Building and leading UX research teams

- Driving design decisions through in-context data capture

- Strategies for Prioritizing Fixes in a UX Design Backlog

About our Guest:
Greg is a software industry veteran with an extensive background in researching and creating user-centered omnichannel customer experiences and in managing, advising Product Management and helping set strategy going forward.
Examples of his work can be found on a wide array of platforms including; web, mobile apps, tablet apps, mobile web, point of sale, pin pad, kiosk, voice systems, mobile payment, and internal employee operation systems.

Currently, he is the Director of User Experience Design at TaxSlayer.com where he reports to the CEO and works directly with Senior leadership.  Prior to joining TaxSlayer, he worked for Fortune 500 companies such as Walgreens, Motorola and for other industry leaders such as Peapod, and Legacy.com.

He holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago, a Bachelor’s Degree in Marketing from Butler University, and an executive certificate in Product Management from the Haas School of Business at the University of California, Berkeley.

His innovations have led to him being listed as a co-creator of one patent and sole creator of another.

Resources & Links

 - Find Greg on LinkedIn: https://www.linkedin.com/in/gthomas10/

- More about Single Ease Question  (SEQ): https://measuringu.com/seq10/#:~:text=The%20Single%20Ease%20Question%20(SEQ)%20is%20a%207%2Dpoint,was%20the%20task%20to%20complete%3F

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This episode of "UX Leadership by Design," the podcast by and for UX leaders, is brought to you by Fuzzy Math, the award-winning user experience design consultancy. In this episode, our host Mark Baldino chats with Nate Felt, a Senior Product Designer at Amazon, about stakeholder communication and management. As a designer, it's easy to focus on creating great UI and deliverables, but when transitioning to a design leader, communication and selling design ideas become crucial skills. Join us to learn from Nate's experiences and find the right balance between design output and communication.

Topics Covered:

- Transitioning from a design practitioner to a lead role

- Non-traditional paths into UX design

- Importance of digital storytelling in UX design

- Psychology & counseling skills in UX design

- Sales skills in UX design

- Collaborating with stakeholders in UX design

- Design thinking and problem-solving skills in UX design

- Importance of empathy in UX design

- The role of UX in the internal partner ecosystem

- Identifying champions for UX in different parts of the process

- Tips for identifying advocates for UX

- The importance of passion and decision-makers in UX advocacy.

About our Guest:
Nate Felt is a Senior Product Designer at Amazon where he measures human behavior and interaction. Nate's goal is to discern people's motives and goals and he uses this information to help improve the technology we use. In addition to 6 years studying psychology and 6 years studying communication technology, Nate has been in the Bay Area working in UX Design for the past 12 years.   


Resources & Links:
1. Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience by Tom Greever
https://www.amazon.com/Articulating-Design-Decisions-Communicate-Stakeholders-ebook/dp/B08FVV7PDN?ref_=ast_author_dp

2. Find & Connect with Nate on LinkedIn: https://www.linkedin.com/in/nathanfelt/

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On this episode of "UX Leadership by Design" join host Mark Baldino as he interviews Bryan Garvey, the Associate Director of User Experience and Insights at Radio Systems Corporation. Discover Bryan's multi-year journey in bringing UX design to the company, the crucial role of stakeholder management, and the power of fostering a growth mindset among his team. Hear about the challenges of balancing multiple focuses from E-commerce to marketing to physical product design. Learn why it's important to not get too caught up in titles and instead focus on growing the UX department within the organization. Bryan emphasizes the importance of empathizing with stakeholders and understanding the business. Enhance your UX leadership skills today.

Topics covered:

1. How to get initial buy-in from stakeholders

2. Identifying the right people to back your plans

3. Collaborative approach between design and development

4. UX design for marketing, websites, apps, to physical product

5. How to expand the role and function of your UX tea

6. Encouraging a "push mindset" in your team

7. Importance of small details to solving design challenges

8. The value of evangelizing

9. Empathizing with Stakeholders

About our guest:
Bryan first started obsessing over experience details by putting on Star Wars plays in neighborhood backyards. Today he pushes to make things better through research, UX, and industrial design in the world of pet products. In his spare time, he creates different kinds of experiences on live music stages and in the outdoors.

Resources & Links:

• Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryan-garvey-8a02a313/
• Book Recommendation: Crucial Conversations: Tools for Talking When Stakes are High https://www.amazon.com/Crucial-Conversations-Tools-Talking-Stakes/dp/1260474216/

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In this episode of UX Leadership by Design, host Mark Baldino interviews Chris Willis, the Chief Design Officer at Domo. As a Chief Design Officer and futurist, Chris combines data technology and emerging trends to make Domo an indispensable platform for its customers. The episode provides practical advice for UX designers looking to have a more impactful career and for design leaders who want to grow and nurture their design team. This is a must-listen episode for anyone in the UX industry who wants to stay ahead of the game, stay competitive in their field, and future-proof their career.

About our guest:
As Domo's chief design officer and futurist, Chris' hyper-focus on combining data, technology and emerging trends in innovative ways helps to make Domo an indispensable platform for its customers. He has nearly three decades of design leadership experience in web, mobile and data visualization. And as one of Domo's earliest employees, he's involved in every aspect – from initial design, strategy and execution – of building and developing solutions that solve even the most complex problems faced by customers.

Topics covered:
1. Transitioning from designer to design lead

2. Importance of a creative's background diversity

3. Data technology and design trends.

4. Soft skills for design leaders

5. Gaps in traditional design education curriculum

6. Aesthetic design vs problem solving

7. Feedback and criticism in design

8. Problem solving skills in design

9. Teamwork and Trust in Design problem solving

Resources & Links:

• Connect with Chris on LinkedIn

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Mark Baldino is the host of the UX leadership podcast and the co-founder of Fuzzy Math, a UX design firm. In today's episode, he interviews Parisa Bazl, the Head of User Experience at Commvault, an enterprise data protection and data management software company. Bazl's work focuses on scaling the impact of UX teams within an organization while also promoting diversity, equity, and inclusion in the design community. She has been able to bring people with non-traditional backgrounds into the design field through a training program using a unique combination of system-level thinking and frameworks.

Topics covered:

1. UI and UX design
2. Digital product strategy
3. UX design operations
4. Growing and scaling a UX team
5. Hiring and recruiting for UX
6. Diversity and inclusion in design
7. Best practices for UX leadership

About our guest:

After studying Information Science in graduate school, Parisa has worked in UX for 12 years and now leads the team at Commvault Systems.  Much of her leadership work is focused on scaling the impact of a UX team within an organization while also opening up opportunities for diversity, equity, and inclusion in the design world.  She enjoys living in New York City, traveling outside of it, and working with people who bring out the best in each other.


Resources & Links:

Connect with Parisa on LinkedIn https://www.linkedin.com/in/parisa-bazl-28395333/

Article Diversify and Scale Your Team by Making UX Design More Accessible: https://dscout.com/people-nerds/ux-design-accessible

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