Behind the fancy job titles, the awards, the TV appearances, and the $1 billion-dollar-business that her company’s service brands do each year, Dina Dwyer-Owens equates her success to having a living by a proven Code of Values. Her first book Live RICH: How to build success in your company and your life with a proven Code of Values has connected with thousands of readers by offering a simple message that in a world of constant change, values can be ever-present. Now in Values, Inc., named one of the Top Ten Business Books from 2015 by Forbes, Dina aims to help inspire more hope for the future by taking the spotlight and shining it on those doing the things she loves to cheer about: living and leading with integrity.

Show Highlights:

Live R.I.C.H: Respect, Integrity, Customer Focus and Have fun in the process. @DinaDwyerOwensPeople create the systems and then we coach those systems. @DinaDwyerOwensWe teach our principle and system to people. Franchising is our vehicle. @DinaDwyerOwensFocus on re-earning your position every day in every way. @DinaDwyerOwensContinuously strive to maximize customer loyalty. @DinaDwyerOwensWe always think about systems. If something isn’t working, there isn’t a system or something is broken. @DinaDwyerOwensAnytime there is a meeting of 3+ people, in the beginning we are reading our values. @DinaDwyerOwensValues driven leadership is not for the faint of heart. @DinaDwyerOwensEnforcing vision requires constant vigilance. @DinaDwyerOwensThe rewards of operating by values are too great to ignore. @DinaDwyerOwens

Download your free copy of the Create Your Culture workbook by visiting: dinadwyerowens.com

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!