If you were born before a certain point in time, hearing about a Good Humour ice cream truck might conjure up nostalgic memories of a carefree summer. Younger generations might be more familiar with Good Humour products found in the freezer section of grocery stores all over the country. This is the story of how a single ice cream truck grew into a chain with national distribution, but it is not the Good Humour story. Our guest today is Ben Van Leeuwen, co-founder of Van Leeuwen ice cream. Ben's first experience with ice cream came from working in one of those Good Humour ice cream trucks, and his tale parallels theirs in many ways. He eventually branched off and created his own ice cream, selling it out of a truck on the streets of New York City before expanding into storefronts and grocery chains nationwide.But in order to get the full story you'll have to listen in as we cover everything from why his vision for the company was massive from the get-go, the importance of mentorship, and why making good ice cream isn't rocket science.