In this vAuto podcast, Jeremy Nowling, director of sales, digital retailing and implementation for Rohrman Auto Group, shares how he/his team make their new/used vehicles show up and stand out for vehicle shoppers to capture their business. Nowling details the elements that drive merchandising success—the right mix of photos, complemented by specific call-outs in billboards and overlays and more—for new and used vehicles. Plus, he outlines how he measures merchandising efficiency and effectiveness, while overseeing merchandising-focused managers at individual rooftops in the group.

In this episode of the vAuto podcast Mark Thompson, Used Car Operations Director at Bergey Automotive, joins Mike Boyd, Senior Director of Business Development and Founder of vAuto’s iRecon, to discuss how Bergey’s has reinvented itself in an unpredictable market. They’ll discuss how Bergey’s changed their merchandising approach, tightened up reconditioning and got creative with acquiring inventory – all while keeping the customer experience at the forefront.

Photos alone don't tell the story today's vehicle shoppers want to understand about your vehicles. That's a take-away from recent research into consumers' vehicle purchase processes. In this episode of the vAuto podcast, Nathan Fox, AVP Operations, Merchandising at Cox Automotive and vAuto, distills key research findings and insights to help dealers give shoppers a better and more influential experience. The research insights are part of the 2023 Consumer Merchandising Insights eBook. Download your copy here: https://www.vauto.com/learning-center/vauto-content/vat-2023-consumer-merchandising-insights-ebook-feb23-v4

In this episode of the vAuto podcast, Bruce Harrington, Used Car Director at Paso Robles Chevrolet, shares why he considers buying used vehicles in the wholesale market akin to ordering new cars from the factory. Hear how Bruce uses technology and tools to get the right cars, at the margins he expects, for his inventory and individual customers who want a specific car. Get an inside look at how Bruce spends only minutes to get the vehicles he needs and how he’s gained comfort in buying almost everything online.

In this vAuto podcast, Mike Maheras, vice president and general manager of Phillips Chevrolet, and Jack Gronner, vAuto Performance Manager, discuss how Mike's adopted a new way to wholesale vehicles that reduces risk and results in consistently profitable outcomes.

Mike details why he describes Cox Automotive’s Upside solution as "legalized gambling with used cars and no downside." Hear how Mike's team now appraises every potential acquisition with greater confidence, knowing each vehicle's optimal exit strategy, and why the elimination of "no sales" when they wholesale cars through Upside makes a big, profitable difference.

In this episode of the vAuto podcast, Patrick Janes details five reasons dealers are going beyond Velocity and adopting vAuto’s new Variable Management strategy for managing used vehicles. More market variability. More margin compression. More distressed cars in dealer inventories. Janes shares how Variable Management helps dealers overcome these and symptoms of today’s more uncertain used vehicle market. The key: Knowing each vehicle’s investment value, while appraising and pricing every car, to consistently make the right decisions. Find out how dealers who have fully adopted Variable Management now outperform their peers in used vehicle gross profits and sales volumes.

Two things will define success for dealers in 2023—better operational discipline and greater trust in outcome-driven decision-making. Those are two key take-aways Derek Hansen, VP Operations for vAuto, and Dale Pollak, vAuto founder, gleaned from their discussions with dealers at NADA. Hear how dealers can achieve greater success in the year ahead, despite uncertainty about today’s more variable market.

In this episode of the vAuto podcast, Brian Langley, director of service operations for the Sam Leman Automotive Group in Central Illinois, and Mike Boyd, founder of vAuto iRecon, discuss how Langley has brought more accountability and efficiency to the group’s used vehicle reconditioning. Langley outlines two things he tracks daily to avoid a backlog of vehicles waiting for reconditioning and reduce approval times on ROs from hours to minutes. Hear Langley’s tips other dealers can use to achieve team buy-in and diligently use technology-driven solutions to get used vehicles through service, detailing and online faster with more sales-to-service collaboration and far less friction.

In this vAuto podcast episode, three vAuto leaders, Dale Pollak, Derek Hansen and Nathan Fox, offer a preview of the new solutions and thought leadership the company will bring to the 2023 NADA convention in Dallas. Hear about current used vehicle challenges and how they’ll shape the year ahead, followed by a rundown of the NADA presentations that aim to help dealers improve their used vehicle retailing, wholesaling and merchandising. Plus, you get a sneak peek at the new innovations vAuto will debut in Dallas.

In this episode of the vAuto podcast, Nathan Fox, vAuto AVP Operations, Merchandising Software, outlines an opportunity gap for dealers with the VDPs on their online vehicle listings. Fox explains that while dealers have successfully optimized listings for SRPs, their VDPs have not kept pace with consumer expectations. Fox shares how dealers should think differently about the VDP experiences they offer consumers and the steps they can take to improve VDP engagement and relevance. Fox also describes a new metric that can help dealers measuring their merchandising success beyond the SRP/VDP counts they use today.